Playtech Strikes an Exclusive Worldwide Agreement with Fremantle for its Legendary Family Feud Franchise

Playtech, a technology leader in the highly competitive online gambling industry, has announced a revolutionary partnership with Fremantle, a renowned powerhouse on the global entertainment scene. According to the latest exclusive agreement, Playtech Live has acquired worldwide rights to develop the iconic Family Feud franchise for the fast-growing Live Casino market.

One of the largest suppliers of live dealer content in Europe and Asia, Playtech has an immense portfolio of live roulette, blackjack, poker, and baccarat tables, as well as immersive live game shows. Not so long ago, it made the headlines for the launch of Jumanji™ The Bonus Level based on the famous Hollywood movie.

Game-Changer Partnership

Fremantle operates in different countries across the world, meaning that Playtech Live will easily reach its goal of introducing Family Feud to as broad an audience of players as possible. The exclusive agreement covers all key markets on a global scale, including the United States.

Last week, as part of its expansion strategy, Playtech added two more destinations to its rich map of markets, entering Georgia and Armenia.

Calling the partnership with Fremantle a real game-changer, Edo Haitin, Playtech Live CEO, said:

“By integrating the iconic Family Feud franchise into our offerings, we are bridging the worlds of game show entertainment and online gaming, promising our s an immersive experience. I’m thrilled that we could partner with Fremantle to bring the legendary Family Feud to the gaming world. Our vision at Playtech Live is to always deliver the best possible entertainment experience, and this collaboration underscores that commitment.”

Erica Gadecki, Fremantle SVP Partnership Solutions, commented:

“A collaborative effort with Playtech on the iconic gameshow Family Feud is how Fremantle continues to deliver unparalleled entertainment in today’s market. Playtech’s Live platform is a perfect opportunity to expand into the interactive entertainment landscape while building upon the Family Feud legacy.”

Another Milestone

Known for its strong network of partners consisting of such iGaming giants as 888 Holdings, BetVictor Group, and many others, Playtech is always on the search for new opportunities to grow.

The deal with Fremantle is another significant move that will definitely set the company apart from the competition, further confirming its commitment to pioneering innovations in the online casino industry.

Aaron Berndtson, Head of Strategic Partnerships and Entertainment at Playtech, added:

“We are thrilled to embark on this extraordinary journey alongside Fremantle. The partnership with Fremantle is another milestone to deliver unique and captivating experiences to players worldwide.”

Source:

“Playtech Live Secures Exclusive Worldwide Deal with Fremantle for Iconic Family Feud Franchise”, playtech.com, October 4, 2023.