Poker Icon Phil Hellmuth Partners with BetRivers

Rush Street Interactive (RSI), a leader in online casino and sports betting, has unveiled a new partnership with professional poker icon Phil Hellmuth. Known for his record-setting 17 World Series of Poker (WSOP) bracelets, Hellmuth is ing BetRivers as a brand and content partner.

This collaboration will bring unique entertainment and engaging opportunities to players across RSI’s platforms, including its casino, sportsbook, and poker offerings, as well as its media ventures like BetRivers Network and Poker Night in America.

Richard Schwartz, CEO of Rush Street Interactive, expressed enthusiasm for the collaboration, stating, “Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family. Phil’s unmatched ion, dynamic personality, and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms.”

Expanding Player Opportunities

Hellmuth’s role will encom a variety of activities designed to captivate both casual players and dedicated fans. His participation will include:

• In-App Promotions: Special themed events and challenges for casino, sportsbook, and poker enthusiasts, offering players opportunities to engage with creative gameplay and rewards.
• Interactive Entertainment: Hosting live casino dealer events, offering sports betting insights, and leading interactive sessions designed to connect directly with fans.
• VIP Events and Experiences: Hellmuth will appear at both online and in-person VIP tournaments, including an exclusive Super Bowl experience in New Orleans for select participants.
• Brick-and-Mortar Activations: Hellmuth will headline events at BetRivers’ partnered casinos, such as Rivers Casino and Little River Casino, participating in tournaments and engaging directly with attendees.
• BetRivers Network and Poker Night in America: He will feature prominently in BetRivers’ media productions, appearing in live streams, branded promotions, and poker shows.
• Online Poker Initiatives: Dedicated tournaments and branded content will be key highlights, aligning with the recent launch of RSI’s online poker platform developed in partnership with poker professional Phil Galfond.

A Shared Vision

Reflecting on his new role, Hellmuth stated,“Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me. Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will, and determination to build a beautiful product—an online gaming experience that people love to use and play on.”

Hellmuth’s involvement underscores RSI’s commitment to delivering memorable and innovative experiences. From promotions tied to live dealer games to exclusive poker events, his dynamic presence aims to enhance player engagement across the board.

This partnership highlights RSI’s dedication to setting industry standards in online gaming and entertainment. Hellmuth’s integration into BetRivers’ offerings not only enriches player experiences but also strengthens RSI’s position in the competitive world of online gaming.

With a career marked by exceptional achievements and a personality that resonates with gamblers and poker fans alike, Phil Hellmuth’s collaboration with BetRivers promises to create unparalleled opportunities for entertainment and connection.

Source:

”BetRivers Welcomes Gambling Icon Phil Hellmuth as Brand Ambassador”, ir.rushstreetinteractive.com, January 13, 2025.