PokerStars Partnership with RubyPlay Unveils Bespoke Thrills!

RubyPlay, a pioneering B2B iGaming studio, has something special to share with its players!

The developer has set its sights on Italy, marking its inaugural direct integration in the country! The strategic move follows a triumphant debut earlier in 2023 when well-established B2B brand PokerStars introduced RubyPlay’s stellar titles like Shake Shake Money Tree and Diamond Explosion 7s to Italian players.

Beyond the Horizon

This expanded partnership extends beyond the current roster, with RubyPlay gearing up to craft exclusive titles tailored for PokerStars. Italian players are now in for a treat, discovering these bespoke offerings alongside RubyPlay’s diverse and avant-garde portfolio.

The Italian market holds pivotal importance in the iGaming landscape, making this development a significant milestone for RubyPlay. The company’s foray into Italy comes on the heels of the successful launch of the Immortal Ways franchise, setting new benchmarks for retention and engagement.

RubyPlay’s Italian venture aligns with its plants to further growth in markets globally. With an impressive year of growth behind them, the company has its sights set on further expansion in 2024, targeting countries like Romania and Spain. It continues its forward march, solidifying its position as a global player in the iGaming industry.

The Chief Product Officer for RubyPlay, Dr Eyal Loz, said: “We are proud to announce our expansion into the Italian market following a highly successful period with PokerStars. This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content. Our commitment to global growth in regulated markets continues as we look forward to introducing our titles in Italy and soon in Romania and Spain, furthering our significant strides in the industry.”

Source:

”RubyPlay Enters Italian Market with Expanded PokerStars Partnership”, europeangaming.eu, November 29, 2023.