Pragmatic Play Distributes Content to Wplay.co and Enters Regulated Market of Colombia For the First Time

Pragmatic Play, a developer of casino software and content, has expanded its Latin American footprint by agreeing a content distribution alliance with one of Colombia’s leading operators, Wplay.co.

This strategic tie-up with “the most popular sportsbook in the country” means that the provider will be delivering their full portfolio of gaming titles to the audience in nation that has done a lot to promote and regulate online gaming in recent months.

The First in Colombia

By expanding their services onto the regulated market of Colombia…

…Pragmatic’s slot games such as Da Vinci’s Treasure, Mustang Gold and Wolf Gold will be launched with Wplay, who was the first operator to secure the online gambling license in this South American country.

Colombia’s regulated iGaming market opened in 2016 and became the first country on this continent to do so.

Wplay.co’s CEO, Julio Cesar Tamayo, remarked on this new strategic partnership:

“Pragmatic Play’s games stand out in a crowded marketplace, with a wide array of successful content, and we’re thrilled to have them on board. We’re looking forward to offering our customers the very best in immersive gaming from the slot provider’s innovative portfolio.”

On the Back of Numerous Deals

Chief Business Development Officer at Pragmatic Play, Yossi Berzely, added:

“We are thrilled to have gone live on Wplay.co, and excited to offer brand new players our award-winning slots. We are always looking to enter new regulated markets and look forward to a long and successful partnership with Wplay.co.”

The company has inked multitude of business agreements in recent weeks and months…

…one of them being a multi-product cooperation with SOFTSWISS, a groundbreaking endeavor according to which they will deliver their entire catalogue of Live Casino and Bingo games to their network of casino partners. Beside the integration of these games alone…

the partnership also encomes technical and live services.

Wplay Keeps Finding Partners

However, certainly the biggest breakthrough this summer was the launch of an innovative promotional, gamification tool, Enhance.

Offering a wide selection of gamification tools, this utility contains functionalities such as in-game tournaments, advanced random prize drop tools, free round bonus variations and free card enhancer.

Speaking of this tool, Barzeli said that marketing tools play a vital role in the slot experience in today’s market and that now they are firmly placed to play a role of leaders in this area.

Meanwhile, Wplay has, in April, stepped into an agreement with Greentube …

…a Novomatic’c interactive division, that made a great milestone with this agreement which marks their first entry into Colombia’s regulated market.

Greentube’s Michael Bauer said on the occasion:

“The online expansion into Colombia is another important step for us as it is the first market we have targeted in the Americas. We already know that our games are popular based on NOVOMATIC’s success in the land-based market and our goal is to replicate that success online. Wplay is one of the key players in the market and we are excited about this impressive cooperation.”

Source:

“Pragmatic play deepens Latin American footprint”, casinobeats.com, July 22, 2019.