Pragmatic Play Expands into Finland with Veikkaus Oy Partnership, Offering Renowned Slot Games

Pragmatic Play, a leading casino software provider in the online gambling scene, has made its first foray into the Finnish market by g a partnership with Veikkaus Oy, the state-owned lottery, casino, and betting operator.

This strategic collaboration marks a significant milestone for Pragmatic, expanding its reach in the Nordic region.

A Variety of Titles Available!

As part of the agreement, Veikkaus Oy will gain access to a selection of Pragmatic’s top-tier slot games. Players in Finland can look forward to experiencing the thrill of 10 renowned titles, including the multi-award-winning Sugar Rush™ and Gates of Olympus™. These games are known for their captivating gameplay, stunning graphics, and innovative features that keep players entertained.

In addition to the popular slots mentioned, Veikkaus Oy customers will also have the opportunity to enjoy other player favorites such as Big Bass Bonanza™ and The Dog House Megaways™. These games offer exciting bonus rounds, generous payouts, and engaging themes that cater to a wide range of player preferences.

One More Step in Plans for Expansion

The partnership with Veikkaus Oy is part of Pragmatic’s ongoing expansion strategy in the region. Recently, the company has struck deals with other prominent operators in the Nordic market, including Merkur Sports and Swiss Casinos. These collaborations have solidified the developer’s position as a leading provider in the region, offering its cutting-edge content to a growing audience.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to have signed with Veikkaus to bring a selection of iconic Pragmatic Play slots to players in Finland for the first time. Not only does the deal signal our continued growth in regulated markets across Europe, but it also highlights our shared commitment to player protection and corporate social responsibility. Veikkaus is committed to creating a safe and entertaining environment for its players while contributing significantly to good causes across the country. We look forward to a successful partnership with Veikkaus, whose players can now enjoy some of the best games in the industry.”

Jan Hagelberg, Chief Product Officer at Veikkaus, said: “Veikkaus is constantly improving its offering to remain as the number one operator for Finnish players. While serving our players with the best customer experience and the safest online casino available, providing the best entertainment experiences is at the core of our philosophy. With some of the most instantly recognizable and renowned slot games out there, we’re excited to welcome Pragmatic Play to Veikkaus. Games like Sugar Rush™ and Big Bass Bonanza™ have been making waves with players in Europe for years, and we have every faith our players will enjoy and embrace Pragmatic Play’s excellent titles, too.”

Source:

’’PRAGMATIC PLAY TAKES SLOTS LIVE IN FINLAND WITH VEIKKAUS’’, europeangaming.eu, July 14, 2023