Push Gaming and First Look Gaming Enter a Partnership

Push Gaming, the renowned developer, and First Look Games, the platform provider, have entered an agreement.

Push is responsible for some of the most popular online slots such as Jammin Jars and Razor Shark. The deal signed with First Look is an effort to increase exposure of its titles among s and players.

The latter is able to provide a direct link between game studios and publishers for the very first time. This means that Push will be able to share assets and information regarding its full suite of games and any launches with s and easily and in concordance with the compliance. Additionally, it will share game information sheets and marketing assets such as logos, images and video. This data will be ed to its individual library inside the First Look platform. The data will be available for individually or in bulk.

Push, who recently welcomed Roderick Falzon to its team, will also utilize First Look’s option that will allow for ing assets two weeks prior to a new game launch. A certain amount of s are then given a “first look” and are able to create content ahead of time and publish as soon as the game hits operator portfolios. The notification feature will also be at Push’s disposal. It alerts s about any network promotions, bonus campaigns and operator partnerships launched or signed.

Comments from the Representatives

Representatives from Push, who recently signed a deal with Royal Panda, say that s are one of the most powerful and effective marketing platforms for online slot developers. They believe their latest partner will play a key role in how they market their games to publishers.

James Marshall, CEO of Push, said: “s are one of the most powerful and effective marketing platforms for online slot developers so being able to gain direct access to publishers is a huge opportunity that we wanted to seize.

“First Look Games is a unique proposition and will play a key role in how we market our games to publishers and players now and in the coming months as we look to take exposure of our brand and games to new heights.”

Tom Galanis, Founder of First Look, said: “We are really excited to be adding Push Gaming content to First Look Games – they’ve been high on the ‘demand’ list from our publishers and with good reason. Their strong catalogue of HTML5 games are well distributed and feature prominently with leading operators such as LeoVegas, Kindred and ComeOn and appeal to players in traditional European markets as well as progressive markets in Asia. We are incredibly excited about working with them growing their exposure through the channel.”

Source:

“Push Gaming To Give s A First Look at Its Latest Slot Launches”, pushgaming.com, November 25, 2019.