Relax Gaming Expands with 32Red

Relax Gaming (RG), one of the leading iGaming aggregators and suppliers of gaming content, has signed a partnership with 32Red. The partnership will see RG launching its collection of its top-performing proprietary and third-party online casino titles with the operator.

The partnership will give the operator access to the developer’s expanding library of in-house developed games, such as the popular Temple Tumble and Money Train, together with its top-performing title, La Fiesta.

32Red is owned by Kindred Group, which is a longstanding partner of RG. The operator is one of the most popular in the United Kingdom, offering casino and slots and a wide range of table games.

Teaming up with a Key Player

Representatives from Relax, which recently partnered with Loewen Play, say that its newest partner is a key player in the UK and that they are happy about their relationship with Microgaming. They say that they are excited about offering their content to Microgaming’s clients.

Daniel Eskola, Relax Gaming CCO, said: “32Red is a key player in the UK market and we’re pleased with the smooth, collaborative process we’ve shared with Microgaming and their teams so far.

“We’re excited to offer our innovative and engaging content to select Microgaming clients. Our flexibility and quick integration have played an integral part in our rapid expansion over the last 12 months, and we look forward to another great launch with a top tier operator.”

Leon Thomas, Commercial Director at Microgaming, adds: “Microgaming is delighted to 32Red with this integration, ensuring fast access to an even wider selection of content for a much-valued and respected partner. Great to work so openly and constructively with the team at Relax.”

32Red officials say that their goal is to deliver the best games to their customers and that RG’s content provides them with the best range of casino games.

Neil Banbury, UK General Manager for Kindred, parent company of 32Red, said: “Delivering the best games to our customers is paramount here at 32Red, and Relax Gaming’s content provides us with a host of casino games that will further enhance our strong offering.

“With its expanding portfolio of quality in-house titles, including Temple Tumble and Money Train, this partnership will allow us to engage our players in a safe and secure environment and attract new audiences with exciting additions to our portfolio.”

More on the Provider

Relax Gaming Group was founded in 2010 in Malta. Ever since its establishment, it has been broadening its offering, becoming one of the major suppliers in Europe. Holding licenses in several European jurisdictions, it constantly provides its customers. The supplier holds licenses in Alderney, Malta, United Kingdom and Romania.

Source:

“Relax Gaming continues rapid expansion with 32Red partnership”, relax-gaming.com, September 7, 2020.