Relax Gaming Integrates ReelPlay Titles

The new-breed games and platform supplier, Relax Gaming (RG), has upgraded its content platform with the integration of ReelPlay titles.

New titles will be available across RG’s platform, as part of the Powered By partnership program. These titles include the provider’s exciting, high-quality games like Dragon 50,000 and Hypernova Megaways™.

Established in 2014 and previously known as Chance Interactive, the now Sydney-based ReelPlay consists of experienced gaming professionals with a record of making fresh, fun and engaging video slot games.

Their provider’s most recent release Buster Hammer Carnival is on a streak as it makes its way in the regulated online space.

Both companies seem to be excited about their new partnership. Officials at Relax Gaming say that they will undoubtedly benefit from ReelPlay’s exciting new content and the additional partner services through the partnership. Representatives from the latter state that their priority is to grow distribution and that partnering up with Relax Gaming is a great fit.

RG signed a deal with Northern Lights in July, extending their Silver Bullet Operations. In June, it also signed a gaming agreement with Gaming Realms, agreeing to distribute the brand’s portfolio of games through its gaming platform. Aside from these two deals in 2019, the provider teamed up with Kindred to see their poker offerings integrated onto the operator’s gaming platform in .

Simon Hammon, Relax O, said: “ReelPlay is an exciting proposition for Relax Gaming, not only providing content that is sure to be attractive to operators, but also offering a foundation of many years of experience.

“Relax will undoubtedly benefit from ReelPlay’s exciting new content together with the additional partners serviced through the partnership.”

ReelPlay Chief Commercial Officer, David Johnson, commented: “Growing our distribution network with flexible, scalable platform partners is a core priority for ReelPlay.

“This agreement with Relax more than fits the bill, giving us access to an effective and well-serviced distribution channel. I am sure our games will be a big hit with operators and players alike.”

More About RG

Relax was founded in 2010 in Malta with the vision of pushing the boundaries of gambling by modern and innovative technology. Since its establishment, it has broadened its offering into different product verticals making it one of the major suppliers in Europe. The supplier holds licenses in several European jurisdictions in order to ensure a wide market coverage for its customers and products. Being present in regulated markets is a key strategy for the company, and the licenses held include Alderney, Malta, the United Kingdom and Romania.

It operates multiple products purely as a B2B supplier within online gambling. The products portfolio currently includes poker, bingo and casino. Within its casino vertical, Relax runs in-house game development as well as offers selected game studios access to its distribution network through the Silver Bullet platform. It closely follows the industry trends and ensures it rides with the best waves of innovation and technology.

The company has headquarters in Malta and offices in Estonia, Sweden and Finland.

Source:

“Relax Gaming partners with ReelPlay”, Vlad Poptamas, europeangaming.eu, August 12, 2019.