Relax Gaming Signs Partnerships with Paddy Power and Betfair

Betfair and Paddy Power, significantly enhancing its presence in the United Kingdom.

The partnership states that a wide range of content from Relax Gaming’s third-party studios will go live with the two operators, including leading brands under Flutter Entertainment Group, together with integrated portfolios from the supplier’s platform partners.

Award-winning games from Relax’s in-house portfolio will also be available, including titles such as Money Train, Temple Tumble, Snake Arena, and Money Train 2, the record-breaking hit. The partnership also includes releases from the supplier.

UK Market Boost

Representatives from RG, which recently developed a slot for CasinoGrounds, say that this partnership provides a boost in the UK market and will serve as a springboard for further growth across Europe.

Daniel Eskola, Relax Gaming CCO, said: “The strategic value this deal provides in boosting our market penetration in the UK is second to none and underlines the appeal of our proposition among the industry’s biggest brands.”

“Given the UK’s leading position on the global stage we expect the partnership will serve as a springboard to further growth across Europe and boost brand awareness of Relax Gaming with a range of new audiences.”

Officials from Paddy Power, which recently expanded sports book operations in PA, Betfair say that they strive to create a world-class gaming experience of their players and that they are excited about their new partnership with RG.

Ian Gallagher, Gaming Director of Product at Paddy Power Betfair, said: “Paddy Power Betfair is proud to lead the way with an exclusive selection of online casino games.

“We strive to create a world-class gaming experience for players and it’s important that we continue to seek out the best gaming studios to improve our ever-growing game offerings.

“We are excited about our new partnership with Relax Gaming and we are continuously incorporating more and more of their games into our portfolio for both Betfair and Paddy Power players.”

More on the Developer

The company was founded in 2010 in Malta. Ever since its establishment, Relax Gaming has been broadening its offering, becoming one of the major suppliers in Europe. Holding licenses in several European jurisdictions, it constantly provides its customers. Relax Gaming holds licenses in Alderney, Malta, United Kingdom and Romania.

Its product portfolio includes poker, bingo and casino. Its team constantly keeps up with the iGaming trends and is always up-to-date with technology.

Source:

“Relax Gaming launches with Paddy Power and Betfair”, relax-gaming.com, September 28, 2020.