Relax Gaming Strikes a Dead with Northern Lights to Extend their Silver Bullet Operations

Relax Gaming (RG) signed an agreement with Northern Lights which will expand its partner’s, SilverBullet operations.

The deal is also beneficial to SilverBullet’s partner program, since the Lights portfolio rolled out on the Relax platform.

Northern Lights will develop new and exclusive content for Relax Gaming as the deal states and Relax Gaming will work closely with the provider.

Simon Hammon, Relax Gaming O, said: “We are very pleased to have agreed this collaboration with Northern Lights Gaming, growing the reach of our groundbreaking Silver Bullet partner program.

“Northern Lights’ innovation and experience in game production was very attractive, and they are a perfect fit for the ambitions and collaborative approach of the Silver Bullet program.”

Lights is a newly formed company, operating since 2017 and their management is quite excited about partnering up with a bigger company such as RG.

Andrew Goodale, CEO at Northern Lights Gaming, said:

“Relax Gaming’s impressive platform and wide distribution network made it an easy decision to sign up as a Silver Bullet partner. We are looking forward to working closely with them and making the most of this landmark partnership.”

Relax Gaming is a next-generation supplier, offering fresh content and over 570 games. It has significantly grown its global commercial footprint in recent months, g more than 50 agreements with some of the industry’s most recognisable names.

About RG

Founded in 2010 and with the goal to simplify B2B content delivery for the modern iGaming Industry, Relax now provides access to a whopping number of games and a diverse range of proprietary products such as poker, bingo and their extensive slot portfolio.

Their content is provided through SilverBullet. RG has set their eye on newly regulated markets, to boost their growth strategy and they are now in possession of licenses from the Malta Gaming Authority, Alderney Gambling Control Commission, the UK Gambling Commission and the Romanian National Gaming Office (ONJN). In addition to licensed operations, the supplier fully s regulated markets such as Denmark, Sweden, Estonia and Latvia.

About Northern Lights

Founded in 2017 by former Barcrest and WMS executives and still very young, Northern Lights Gaming has been operating mainly in the UK market. Their goal was to develop titles and offer services catered specifically for UK customers. Their offices are located in Manchester and Stockholm.

However, they have also started moving into other markets around the world at a slow and steady pace. Their partnership with Silver Bullet hints that this young studio is ready to take on the world. Their latest releases include Blast Off, Niagara Falls and Rocky’s Gold.

Their artists and developers have worked on multiple game development projects for over 10 years, including video slots, casino platforms integration, real-money multiplayer games, localized content for specific markets and more.

Even though the company is still very young, their teams show great promise and teaming up with RG Brings more exciting possibilities.

Source:

“Relax Gaming Strikes SilverBullet Partnership with Northern Lights”, calvinayre.com, July 1, 2019.