Relax Gaming to Supply Veikkaus with its Slots Portfolio

Relax Gaming (RG), the leading content provider and aggregation platform in the iGaming industry, has signed a landmark deal with Veikkaus. The deal signed will see RG supplying its in-house and third-party slots portfolio to Veikkaus.

As the deal states, the Finnish state lottery will be granted access to RG’s fast expanding library of proprietary content, including popular games such as Snake Arena, Temple Tumble and Money Train, together with games from the popular provider.

Aside from Relax’s content, a selection of content from the supplier’s Silver Bullet and Powered By partner studios will also be going live on Veikkaus, as a part of the deal. These games include titles from Big Time Gaming, Push Gaming, Kalamba Games and its ReelPlay, which recently signed an extension of their deal with Relax.

Other Ventures

During 2019, the developer, who also formed a deal with Games Inc, was on a mission to accelerate the growth of its distribution network, having signed a series of deals with tier one operators. It has also broadened its appeal with mutually beneficial agreements with other aggregation platform providers in order to reach new casino brands and markets.

Representatives from RG say that partnering with Veikkaus is a big milestone in their journey as it puts them on the map of the World Lottery Association.

Daniel Eskola, CCO, said: “Partnering with a Finnish brand as well respected as Veikkaus is a real milestone in our company journey and puts Relax Gaming on the map of the World Lottery Association.”

“Our platform expertly collates some of the most coveted slot and casino games in the industry, featuring a vast array of titles which will appeal to the unique demands and preferences of the Finnish market,” added Eskola.

Officials from Veikkaus said that they are thrilled about g a deal with RG. They say that gaining access to its content brings them closer to their goal.

Jan Hagelberg, Vice President of Casino Games, said: “We are thrilled to partner with Relax Gaming. This partnership helps our mission to serve our players with the best possible content and accelerates our journey towards our 2020 business goals for Veikkaus online casino.”

“By gaining access to not only the high-quality proprietary content of Relax, but also to a growing number of other suppliers’ games that our players have also asked for, we are well on our way to reaching our target.”

RG is able to provide its partners with over 1000 casino games, together with high-quality aggregated content from their Silver Bullet and Powered By studios and other proprietary products.

Source:

“Relax Gaming secures landmark partnership with Veikkaus”, George Miller, europeangaming.eu, January 31, 2020.