SBTech and Argyll Entertainment Extend their Partnership

The leading technology supplier in the regulated iGaming markets, SBTech, has signed a long-term sportsbook platform extension with Argyll Entertainment.

The extension of the deal will allow Argyll to use its latest partner’s cutting-edge technology as it continues its growth in the United Kingdom and Europe.

Argyll has seen steady growth since migrating to the sportsbook and iGaming platform in 2017. The platform has been awarded many times and Argyll won the Innovation Start-up of the Year Award at EGR Marketing and Innovation Awards in 2018.

Thanks to the extension of the deal, its Sportnation brand will be able to continue utilizing SBTech’s next-gen APIs, that allows them to build their own interface, unique UX and front-end features, first and foremost for the market in the United Kingdom.

Aside from this, Sportnation will continue to benefit from SBTech’s full gaming turnkey solutions, a fully integrated customer management platform and risk management services.

Proven Huge Success

Stuart Tilly, CEO, Argyll, said: “Our partnership with SBTech has proven a huge success, enabling us to offer our players unique and highly memorable sports betting experiences, and I’m thrilled that we will continue to grow together for a further five years as we look to build on record revenues and push forward into new territories.”

Andrew Cochrane, Chief Development Officer, SBTech, added: “We’re delighted to sign another major long-term sportsbook and iGaming platform contract extension. Argyll are a rapidly growing force in sports betting, and the combination of our industry-leading technology and their ambitious goals for the next five years, and innovative marketing, will continue to see them achieve further success launching new and existing brands into the UK and other international regulated markets.”

More About SBTech

Providing award-winning sports betting solutions and a full range of management services is what the brand is all about. Technical excellence and staying informed by deep market knowledge is what defines this company. Their innovative solutions provide their clients with a competitive edge and rapid growth. Working with over 50 clients worldwide, it has climbed its way to the top of the game, earning numerous awards at the most prestigious iGaming industry events, Sports Betting Supplier Award Winner at EGR 2019, In-Play Betting Software Award Winner at EGR 2019, just to name a few.

It has offices in Gibraltar, London, Malta, Israel, Bulgaria and Ukraine. The teams consisting of over 1000 experts at SBTech are able to adjust their products to meet the needs of their clients. Sports betting, iGaming Platforms, Managed Services, Retail and Omni-Channel, the company has it all.

Source:

“SBTech agrees five-year sportsbook platform extension with Argyll Entertainment”, George Miller, europeangaming.eu, January 31, 2020.