Scientific Games and Hard Rock International Sign Partnership Extension

Scientific Games Corporation (SG), one of the biggest names in the industry, has been chosen by Hard Rock International to deliver its OpenSports and OpenGaming solutions across regulated markets in the United States. Scientific and Hard Rock International are long-term partners.

SG will initially provide its OpenSports digital and retail solutions for Hard Rock International in Iowa and New Jersey. The partnership makes it the exclusive provider of sportsbook under the Hard Rock brand across states named in the partnership.

The OpenGaming solution will power Hard Rock’s iGaming offering in NJ on Hard Rock Casino apps and Hard-RockCasino.com.

Proof is in the Pudding

Representatives from Scientific, which recently went live with Turkey’s National Lottery, say that the Hard Rock brand is one of the most recognizable brands and that the partnership with them is proof of their product development capabilities.

Jordan Levin, Group CEO, Digital for Scientific said: “The Hard Rock brand is instantly recognizable on a global scale and to extend our partnership with them once again is testament to our product development capabilities across iGaming and Sports in the US. As the digital team of Scientific Games, we have deep expertise across igaming and sports and we’re looking forward to working with the great team at Hard Rock.”

Officials from Hard Rock, which recently ended its land dispute in Spain, say that its latest partner’s sports betting technology is best in the market and that they are excited about being in business with them.

Kresimir Spajic, SVP Online Gaming and Sports Betting at Hard Rock International said: “We wanted to take our offering to the next level and Scientific Games and its product offering fit the bill perfectly. The company’s sports betting technology is second to none, while the launch of OpenGaming in New Jersey allows us to expand our already strong casino offering in the state. These are exciting times for Hard Rock International as we bring even more entertaining experiences to our loyal customer base.”

More on SG Corp

Scientific Games has roots dating back to 1930’s and now it is the gaming and lottery leader in the iGaming industry and their mission is to empower their customers by providing them with the world’s best gaming and lottery experiences.

Its casino, interactive and instant lottery games are designed to reach players wherever they are and can be accessed at any time and through any channel they choose, be it casino, retail or digital.

The company has around 9,500 employees worldwide and they are headquartered in Las Vegas. Its teams serve customers on six continents. It provides customers with security, creative content, operating efficiencies and innovative technology. SG’s SG Digital together with NYX Gaming Group makes the most diverse supplier of digital gaming and sports betting technology and content in the industry.

Source:

“Scientific Games Extends Partnership with Hard Rock International for US Sports and iGaming Expansion”, scientificgames.com, September 30, 2020.