Scientific Games Corp Sings Deal with Blue Ribbon to Deliver Enhanced Features to Open Gaming System Content

A deal has been struck between Scientific Games (SG) and Blue Ribbon to offer jackpots via the company’s Foundation Innovation platform and Open Gaming System (OGS™) content aggregation platform.

With almost 2500 games from studios from all over the world, OGS™ holds connections with over 200 operators across every major regulated market. During the years in the iGaming business OGS™ quickly became one of the industry’s most powerful two-sided distribution platforms.

This partnership states that Blue Ribbon will be providing their top-notch jackpots marketing platform to any OGS™ content, all nicely packed in an overlay. This will enable SG’s partners to control the jackpot as a true marketing tool for the first time and will make it easy for players to enjoy a new gaming experience tailored for them. OGS™ partners will be have an innovative way to engage with their players and offer a new set of tools which will increase the player base and the amount of players that stay with them.

Dylan Slaney, SVP Casino and Platforms for SG Digital, the interactive division of Scientific Games, said: “We’re starting to finalize our full portfolio of casino content and technology under the umbrella of ‘Open Casino,’ which includes our player , our Open Gaming System, the world’s best content and now, new revolutionary features such as missions, tournaments and jackpots. Combining platform scale, ground-breaking content and feature innovation is where the magic will happen for player experiences. Blue Ribbon is known industry-wide for their innovative game functionality. Pairing their jackpot innovation with our world-leading OGSTM platform is the perfect combination, bringing players new ways to enjoy our games with an added layer of game-expanding features. We’re thrilled to work with Blue Ribbon as we prepare the launch of our Open Casino portfolio.”

The management of Blue Ribbon is excited to be working with SG Digital. Amir Askarov, CEO at Blue Ribbon, said: “Scientific Games is one of the leading gaming platform providers in our industry, and we’re excited to enable our unique player engagement platform on their OGSTM platform. For the first time OGS partners will be able to control and manage their jackpots to build better engagement while players enjoy the seamless and intuitive gaming experience which is aligned with their gaming preferences.

“By choosing to work with Blue Ribbon, SG provides another confirmation of the value of Blue Ribbon products as the next generation of engagement tools.”

More About SG

SG is the leader in gaming and lottery industries. Constantly on a mission to empower their customers by creating the world’s best gaming and lottery experiences. During more than 85 years in the business and through their acquired companies, the company has been delivering what customers and players value most: trusted security, creative content, operating efficiencies and innovative tech.

Source:

“Scientific Games and Blue Ribbon Partner to Offer Game Expanding Features on Open Gaming System Content”, George Miller, europeangaming.eu, July 12, 2019.