Scientific Games Corporation and British Columbia Lottery Corporation Extend their Partnership

Scientific Games Corporation (SG) and British Columbia Lottery Corporation have agreed to extend their lasting partnership. The deal is extended for another five years and it will last until 2024.

This renewed agreement will see Scientific Games (SG) provide their fully upgraded portfolio of digital sports betting and iGaming solutions, together with player management services. British Columbia Lottery Corporation (BCLC) will be able to benefit from Scientific Games’ OpenSports™ product suite, including promotions, scoreboards and seamless interface. OpenSports™ is powers sports betting operations which focuses solely on the players and their aim is to keep engagement, reliability and an intuitive interface at the top of their game.

Right Fit

Representatives from Scientific Games say that they’ve worked with BCLC for a long time and are excited to continue building on the gained momentum in the Canadian market. It is their opinion that their gaming platforms and sportsbook solutions are perfect fit for the BCLC audience.

Jordan Levin, Group Chief Executive of SG Digital, said – “We’ve worked closely with BCLC for years, and we’re excited to continue building momentum with them in the Canadian market. Our gaming platforms and sportsbook solutions are a perfect fit for their large audience, and the continued trust, confidence, and innovation on both sides will drive positive growth in the industry.”

Management from BCLC say that they are also excited to continue their relationship with SG. Scientific has helped them power one of their most significant growth over the past several years and they are happy that their relationship will continue.

Cameron Adams, Interim VP, Digital & Enterprise Services at BCLC, said – “We’re excited to continue our relationship with Scientific Games and offer a comprehensive array of sports betting technology to our players. Scientific Games has helped power significant growth for BCLC’s PlayNow.com digital gaming site over the past several years, and this will help us to continue to grow and evolve our customer experiences into the future.”

About SG

Scientific has roots dating back to 1930’s and now it is the gaming and lottery leader in the iGaming industry and their mission is to empower their customers by providing them with the world’s best gaming and lottery experiences.

Their casino, interactive and instant lottery games are designed to reach players wherever they are and can be accessed at any time and through any channel they choose, be it casino, retail or digital.

The company has around 9,500 employees worldwide and they are headquartered in Las Vegas, the teams at Scientific Games serve customers on six continents. They provide their customers with security, creative content, operating efficiencies and innovative technology. SG’s SG Digital together with NYX Gaming Group makes the most diverse supplier of digital gaming and sports betting technology and content in the industry.

Source:

“Scientific Games and BCLC Sign Five Year Extension for Digital Sports and iGaming Solutions”, George Miller, europeangaming.eu, October 28, 2019.