Scientific Games & Gift & Go Partnership Brings Awesome Lottery Rewards!

Scientific Games, a prominent figure in gaming technology and services, has unveiled an exciting collaboration with Gift & Go, an inventive on-demand gifting platform ed by Amazon. This partnership signifies a major advancement in the realm of lottery rewards and player interactions within multiple U.S. lotteries.

Enhanced Player Experience

The alliance between Scientific Games and Gift & Go is set to redefine the way players interact with lottery rewards. Through Gift & Go’s platform, players can enjoy a wide selection of non-cash prizes, adding an exciting new dimension to their gaming experience. This improved reward system aims to delight players and boost engagement with lottery games.

The platform has been successfully integrated to deliver loyalty rewards to players of Arkansas Scholarship Lottery, Maine State Lottery, Maryland Lottery, Missouri Lottery, and North Dakota Lottery in the U.S b. Currently, over 1.5 million players are benefiting from this platform across the five lotteries.

One of the standout features of this collaboration is the exceptional convenience it brings to players. With gifts delivered within a swift two-day timeframe, players no longer have to endure long waiting periods to receive their rewards. This streamlined process enhances overall player satisfaction and contributes to a more enjoyable gaming journey.

Scientific Games is leveraging the capabilities of Gift & Go’s platform to introduce innovative second-chance promotions. These promotions offer players additional opportunities to win prizes and further enhance their engagement with lottery games. The introduction of such promotions shows Scientific Games’ plans to drive excitement and value for players.

Digital Transformation in the Lottery Industry

As a digital lottery pioneer, Scientific Games continues to lead the way in transforming the lottery industry. Through strategic collaborations like the one with Gift & Go, the company is harnessing the power of technology to deliver unparalleled gaming experiences. This digital transformation is reshaping the landscape of lottery rewards and setting new standards for player engagement.

The partnership between Scientific Games and Gift & Go is not just about delivering rewards; it’s about elevating overall player satisfaction. By offering a seamless and efficient gifting process, players can focus more on enjoying their favorite lottery games and less on logistical hassles. This elevated player experience is proof of the collaborative efforts of both companies.

Scientific Games delivers retail and digital games, advanced technology, analytics, and services to 150 lotteries spanning 50 countries globally. Renowned as a digital lottery innovator, the company offers engaging game content and top-notch digital programs, including CRM, loyalty programs, promotions, second-chance opportunities, and cutting-edge mobile and web applications.

A Vision for the Future

Looking ahead, the partnership between Scientific Games and this company holds immense promise. Players can anticipate even more exciting rewards, promotions, and innovative features that will continue to enhance their gaming experiences.

Jon Reuben, Co-CEO and Founder of Gift & Go, said, “Gift & Go is excited to expand our gifting on-demand solution to the lottery sector with a seamless platform that allows state lotteries to easily deliver the gifts their players love. It’s a real-time solution without additional cost or effort, which makes it perfect for lotteries.”

Amy Warner, Senior Director of Digital Engagement for Scientific Games, said, “Through our new partnership, we’re thrilled to bring an enriched loyalty experience to our lottery customers, integrating the convenience and perks of Amazon seamlessly into our offerings. It’s

a very enhanced ecommerce experience that provides choice, reliability, and value.”

Source:

”Scientific Games Partners with Award-winning Gift & Go Platform Delivered by Amazon”. Press release. May 30, 2024.