Scientific Games Launches GAME OF THRONES Linked Games Experience

Scientific Games, in collaboration with Warner Bros. Discovery Global Themed Entertainment, has recently rolled out an exciting lineup of GAME OF THRONES Linked Games. These include instant scratch cards, Fast Play, and iLottery games, all adorned with the iconic GAME OF THRONES branding.

The SEVEN KINGDOMS EXPERIENCE Event

The pinnacle of this launch is THE SEVEN KINGDOMS EXPERIENCE, an immersive event set in a medieval-style castle winery in Napa Valley, California. Scheduled for 2025, this event will transport winners into the fantastical world of Westeros, where they will be divided into different “Houses” including the much-loved Targaryen, Stark, and Lannister.

Participants not only stand a chance to win instant prizes through the linked games but also have the opportunity to embark on a once-in-a-lifetime journey to THE SEVEN KINGDOMS EXPERIENCE. This event promises thrilling rounds of brand-immersive games, a live jousting tournament, and the chance to compete for a share of up to $7 million in prize money.

The Colorado Lottery was the first to launch the GAME OF THRONES-themed Linked Game, and the response has been phenomenal. Achieving the highest first-week index among the Lottery’s $10 games launched in fiscal year 2024, the GAME OF THRONES game continues to lead in sales, suring other games in various price points.

While THE SEVEN KINGDOMS EXPERIENCE has garnered immense interest, there are still limited spots available for North American lottery participants. Most trip-winner spots have already been filled, highlighting the popularity and demand for this unique gaming experience.

Pioneering Experiential Prizes

Scientific Games has been at the forefront of introducing experiential prizes in the lottery industry since 2007. Games themed around popular brands like DEAL OR NO DEAL, MONOPOLY, THE PRICE IS RIGHT, and WILLY WONKA have collectively generated over USD$4.6 billion in retail sales, showcasing the success and appeal of these immersive gaming experiences.

The launch of the GAME OF THRONES Linked Games and THE SEVEN KINGDOMS EXPERIENCE event by Scientific Games marks a significant milestone in the gaming industry. With a blend of iconic branding, thrilling gameplay, and immersive experiential prizes, these offerings have captured the imagination of players and lottery enthusiasts alike, setting new standards for interactive and engaging gaming experiences.

Tom Seaver, Director of the Colorado Lottery, said, “Our players are very excited to play the GAME OF THRONES scratch game. It’s been a great addition to our game lineup, and as the sales numbers show, it is performing really well for us .”

Tina Hoover, V.P. of Licensing for Scientific Games, said, “Our teams are continuously innovating to make every lottery winners’ event unique and exciting. We worked with Warner Bros. Discovery Global Themed Entertainment to create an immersive GAME OF THRONES-themed winners experience and to deliver a top-notch winners’ event that we’ve refined over the past 17 years doing prize trips for more than 5,000 lottery players. Based on the response we have received and participation so far for THE SEVEN KINGDOMS EXPERIENCE, we are looking into a potential second trip opportunity.”

Source:

”Scientific Games Off to Epic Start With Launch of First GAME OF THRONES Lottery Scratch-off Game in the U.S”. prnewswire.com, May 15, 2024.