Apr9
ESA Gaming Strikes Deal with Betway to Expand Its Reach Across Several African Markets!
Scout Gaming Goes Live in African Market With Betway
October 25, 2019 Alex Hoffmann
Regulated B2B fantasy sports provider, Scout Gaming, has announced a take on the African market in collaboration with Betway, a global online gambling company.
Famous for providing pre-game and in-play sports betting services, as well as online betting on casino games, The Betway Group operates a number of brands within the iGaming sector – Dream Bingo, Bingo on the Box, Spin Casino and more.
As part of the arrangement, the company’s licensee partner will gain access to Scout Gaming’s product suite, comprising of multiple game formats such as Seasonal Fantasy, Daily Fantasy and Predictor.
Betway is a Maltese company established in 2006 and it currently provides markets in several jurisdictions, including Argentina.
Agreement to Increase Scout Gaming’s Revenues
Earlier this year, the Group reached an important business agreement with Digitain, a leading iGaming software provider with fully managed sportsbook API, proprietary casino engine and platform.
The brand also entered into other arrangements in 2019, including a distribution deal with Expressen, NSoft, and Betflex, a sportsbook with beta version of Scout Gaming’s player odds cross-selling tool.
Andreas Ternstrom, CEO, commented that the latest partnership could have a significant effect on the company’s revenues in the future, as Betway’s African licensee represents a true market leader in the region.
“We are proud that Betway’s African licensee partner selected us as their Fantasy Sports partner. They have quickly become market leaders in the region, and we are looking forward to them as they expand.
The agreement is not expected to have a material impact on Scout Gaming’s 2019 revenues but has the potential to have a significant effect on its revenues in future years, depending on the speed of rollout in the region.”
Rising Star in Sports Betting
At this year’s SBC Awards, where operators are recognized for achievements in the sports betting vertical, Scout Gaming has been nominated “Rising Star in Sports Betting Innovation.” The brand’s recently launched products are constantly ed by partnerships with leading industry s and Joakim Renman, CCO explained:
“We are very pleased being recognized for our efforts towards innovation, having embarked on a mission to radically innovate sports betting entertainment. We have spent more than a year developing the world’s first truly integrated Sportsbook & Fantasy product. Complementing our original fantasy sports offering, we are now levering our Expected Fantasy Points system supplying the market with Player Odds as well as H2H player duel games for football, cricket, baseball just to mention a few.”
In September, the fantasy sports provider formed a framework arrangement with Eurovision Sport, a division of the European Broadcasting Union. In the context of implementation, Scout Gaming will share iGaming content with more than 116 member organizations in 56 countries.
Source:
“Scout Gaming launches with the African licensee of the operator brand Betway”, scoutgaminggroup.com, October 22, 2019.
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Africa keeps developing its iGaming sector, now including daily fantasy sports. This is obviously a great opportunity for other leading operators to enter the market and deliver their range of products.