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Scientific Games and Fremantle Extend Partnership with Iconic TV Game Shows
SG and Caesars Tighten Partnership in Two States
December 8, 2018 Jim Murphy
Online casino platform supplier and software developer, Scientific Games (SG), has secured an expansion of their ongoing business collaboration with Caesars Entertainment…
The company announces the deployment of their Managed Trading Services (MTS) with the gambling giant in states of Mississippi and New Jersey. The two brands already have a very lucrative and productive partnership going on in these states – in the former, the two have launched SG sportsbook in Harrah’s Gulf Coast Hotel & Casino.
SG also supplied the sportsbook to Tunica Hotel & Casino that will be, unfortunately, closing its doors in late January due to oversaturation of the market.
Additional Services Under Way
The specific of the newly-enhanced deal include the rolling out of supplemental betting and pricing services at Caesars’ premises that utilize SG sportsbook. Apart from those, real-time event data solutions that will complement the OpenBet sportsbook powering online, mobile and retail offering are included.
What this launch effectively means is that we’re entering a new era of “quick installations with minimal labor footprint, underpinning the rapid evolution of the sportsbook industry in the US,” as the official statement defines it.
SG Digital has just completed the quick integration of the Don Best platform they’ve recently acquired, whose trading and pricing expertise in the market of North America will bring unparalleled product offering to the table for Caesars convenience.
This, in turn, should produce a long-term solution for a continued success in young and thriving sports betting markets of Mississippi and New Jersey.
A Major Milestone
SVP Sportsbook at SG Digital, Keith O’Loughlin, said: “This is a major milestone for us. Following a quick and simple integration that took less than two weeks following the Don Best acquisition and the recent formation of our Gibraltar Sportsbook Ops team, Caesars now has one of the most comprehensive sports betting offering in the US., with Managed Trading Service delivering a complete product.”
He also said that after all this is complete it’s onto ensuring solid partnerships with our customers with a focus or next level sports betting experiences for their players.
Caesars Entertainment EVP Gaming & Interactive added that with the integration of Don Best, Caesars will be providing their customers superior speed and variety both on premises and in Caesars Sports App.
“The combination of Caesars’ best in class product, brand and loyalty program will continue to drive Caesars Sports to the forefront of the industry as this new opportunity unfolds.”
Source:
“Caesars Entertainment Sportsbook Offering with SG Digital’s Managed Trading Service”, scientificgames.com, November 28, 2018.
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SG will be tough to beat in this segment as they truly can bring more to the table than most competitors. And in Caesars they have a provider of quality infrastructure to back it all.