SOFTSWISS Launches Sports Betting Solution with CricketBet

SOFTSWISS, one of the leading iGaming and sportsbook platforms in the industry, has signed a partnership with CricketBet Sportsbook to launch the very first SOFTSWISS Sportsbook project that focuses on sports betting. This project will be the provider’s second sportsbook client launching in the Indian market with a specialized Sportsbook Cricket package aside from the standard sportsbook offering.

CricketBet launched in May 2021 and is ready for the large-scale events such as the Olympic Games in Tokyo and the rescheduled Euro 2020.

Thanks to the partnership, SOFTSWISS will be able to further increase its presence in the Indian market which was established thanks to a previously successful project with Betjungle Sportsbook in March this year.

Enhancing Indian Market Presence

Representatives from SOFTSWISS, which recently teamed up with OnlyPlay, say that they are thrilled about enhancing their presence in the Indian market and that the partnership with CricketBet will allow them to attract even more players in the market.

Alexander Kamenetskyi, Product Owner of SOFTSWISS Sportsbook noted: “We’re thrilled to be deepening our presence in the Indian market and launching our services with a new client like CricketBet! This partnership will allow even more Indian players, one of the most engaged cricket fans in the world, to enjoy what our Cricket package has to offer as well as diversify their betting experience with our newly-added betting odds options! Cannot wait to start our betting journey!”.

Officials from CricketBet say that they are excited about working with SOFTSWISS Sportsbook and that they are looking forward to a long and successful partnership.

The CricketBet team commented on this new partnership: “We’re extremely excited to be partnering with SOFTSWISS Sportsbook and further extending their presence on the Indian market delivering an exciting, convenient and reliable betting experience to our players! We hope for very long and fruitful cooperation with such a key market player in the iGaming industry like SOFTSWISS, with whom we rest assured we’ll be able to maximise our customer satisfaction. We’re excited to be opening this new chapter and are hoping for a very fruitful collaboration!”

A Growing Brand

SoftSwiss was founded in 2008 and at first it developed online auction software. The company has grown over time to the scale of a prosperous business and has been responsible for some of the largest and most successful IT projects for the iGaming industry. The company is based in Curaçao and has software development teams in Belarus, offering its services to clients and partners across the globe.

The supplier is now the world’s leading company in the Bitcoin gaming software market and aims to keep the position. Its solutions for online casinos are of the highest quality and easy to configure.

Source:

“SoftSwiss Sportsbook launches its new project with CricketBet”, softswiss.com, May 24, 2021.