SoftSwiss Revolutionizes Its Casino Platform by Integrating AI into Event Streaming

SoftSwiss, an expert in innovative online gaming solutions and the very first gambling software company to start working with cryptocurrencies, has upgraded its award-winning Casino Platform by integrating AI into the Event Streaming feature. The company has also updated its Bonus API, which now allows direct activation of free spins among other improvements.

The enhanced package takes advantage of machine learning to produce predictive data, including anticipated Lifetime Value (LTV) and churn rates. It also facilitates the detection of substandard traffic.

Setting a New Standard in iGaming

Soon after securing two prestigious wins for best marketing campaign and best customer service at the European iGaming Excellence Awards held last November, Softswiss has again come into the limelight, introducing a new innovation.

According to the latest data, about 80% of all connected s take advantage of the Event Streaming feature on a regular basis, receiving real-time statistics and information about casino player actions. The latest update has significantly bolstered the scope of functionalities offered by the feature, covering a range of extra events, with casino tournaments, balance transactions, and payment topics to cite just a few.

Ivan Borschyov, Head of Business Operations at SOFTSWISS Casino Platform, comments:

“We are excited to unveil the latest updates to the SOFTSWISS Casino Platform, featuring the integration of machine learning into Event Streaming and simplified bonus management. These enhancements empower operators with more efficient, data-driven tools for player engagement and business optimization.

“Accurate forecasting and planning enable operators to predict changes in player activity and proactively mitigate risks. We are confident these innovations will set a new standard in online gaming management, further solidifying SOFTSWISS’ leadership in the industry.”

Data-Driven Casino Experience

SoftSwiss boasts an impressive portfolio of state-of-the-art engagement tools, including exciting Jackpot Aggregator, which has already become inseparable part of the offering of many popular online casinos.

The integration of AI into Event Streaming will also help operators easily identify the most active players and enhance their experience by offering them personalized bonuses or other perks in order to ensure their loyalty. The upgraded feature is also able to detect low-quality traffic, so operators can quickly react and optimize their marketing campaigns for specific target audiences.

Designed as modular software, the Casino Platform is an all-around solution for gambling operators, covering the management of player s, payment service providers, game vendors, reporting, and analytics. Last year, SoftSwiss received GLI-19 certification for the platform, opening up new opportunities for operators interested in debuting in various regulated markets using the company’s Turnkey Solution.

Source:

“Casino Platform Unveils AI-Driven Event Streaming”, softswiss.som, February 2, 2024.