Sporting Risk Partners with Pragmatic Play for Advanced Betting Content

Sporting Risk, a leader in sports analytics and forecasting, has officially launched its content through a partnership with Pragmatic Play. This collaboration enhances the sports betting experience for Pragmatic Play Sports customers by introducing a comprehensive package tailored to football enthusiasts.

The deal focuses on key domestic football leagues, providing access to an impressive array of markets. s can explore 42 player-focused markets, 16 team-related options, and 14 match-specific categories. These are combinable within flexible pre-constructed bet builders, which can be boosted with competitive pricing and enriched by statistics-driven betting suggestions. These enhancements aim to give s contextual insights and reasoning behind their wagers.

From market development to settlement, Sporting Risk oversees the entire process, ensuring efficient lineup management and dynamic price adjustments.

Advanced Trading and Customization Tools

The integration includes Sporting Risk’s state-of-the-art interface, empowering Pragmatic Play to make instant price adjustments and customize its offerings. A robust trading tool enables the creation of market-specific rules, which can be fine-tuned manually or automated through an API. These rules cater to a wide range of variables, including leagues, teams, individual players, and props, ensuring unmatched flexibility in product offerings.

Additionally, the partnership prioritizes streamlined integration, enabling faster deployment with reduced resource demands for Pragmatic Play’s operator partners.

Andy Phillips, Chief Commercial Officer at Sporting Risk, shared his enthusiasm for the partnership, stating:“Pragmatic Play’s sportsbook solution is used by an extensive list of tier-one operators. Our predictive modelling and sports analytics expertise is driving growth in key markets.”

Echoing this sentiment, Gareth Crook, Senior Vice President of Sports at Pragmatic Play, emphasized the rapid rise of player-based betting: “Betting on the actions of individual football players has fast become a key growth area within any global sportsbook. We are already seeing s favouring these types of markets over more traditional football markets and we worked very quickly to add these markets to our existing football offering. Our partnership with Sporting Risk allows Pragmatic Play Sports clients access to a full range of player props and interval-based betting markets across multiple football competitions globally.”

By ing forces, Sporting Risk and Pragmatic Play are setting a new benchmark for innovation in football betting. Their shared expertise and focus on cutting-edge tools offer an elevated experience for sportsbook operators and players alike. With dynamic market offerings and a seamless integration process, this collaboration ensures both flexibility and efficiency for operators seeking to enhance their sports betting platforms.

Source:

”Sporting Risk goes live with Pragmatic Play” Press Release. January 14, 2025.