Sportradar Sealing Integrity Partnership Deal With Riot Games

Sportradar and esports competition organizer, Riot Games, are g an integrity services partnership, as announced by the sports data company.

The deal entails that Sportradar Integrity Services will monitor betting activities around League of Legends esports competitions organized by Riot.

Any suspicious activities or integrity issues will be reported to the company.

The esports organizer operates many of the world’s largest competitive League of Legends events, including:

• League of Legends World Championship
• League Championship Series
• Mid-Season Invitational

Last year’s League of Legends World Championship alone drew almost 100m unique viewers.

Partnership to Bring More Control of Betting Activities in Major Sports Leagues

“Through this partnership, Riot Games is bolstering its capabilities by implementing an effective and innovative integrity program.

With legal sports betting expected to grow over the next several years, especially in the U.S., we are encouraged by Riot’s proactivity, as it looks to maintain and further establish its leadership position in the esports space,” said Andy Cunningham, North American head of integrity services and league relations at Sportrader.

Riot will also gain access to the brand’s Intelligence and Investigation Services unit. The companies will work together to review the esports organiser’s in-house integrity policies, procedures…

…as well as future educational programs for professional esports competitors.

“The competitive integrity of our sport is of the utmost importance for Riot Games. As our sport continues to grow, it’s important that we monitor developing trends and ensure we have the necessary mechanisms in place to for shifts in our industry.”

“This partnership with Sportradar enables us to protect our players, teams, and competitions and continue to deliver a best-in-class product to our fans,” comments Doug Watson, Head of Esports Insights at Riot Games, about the partnership.

About the Sportradar

Sportradar already provides integrity services to esports tournament organizers…

… including ESL and ESEN eSports.

It is partners of various traditional sports bodies around the world including Fifa, deal with The United Soccer League (USL), strengthening it footprint.

With more than 30 locations around the world and over 2,000 employees, this is a truly international organization.

According to the company website, their rapid growth id due to “technological innovation and a deep understanding of their clients’ business needs,” while the company commitment is to “excellent service, quality and reliability.”

The Swiss company, with headquarters in St. Gallen, is a trusted partner of more than 1,000 companies in over 80 countries. It has a unique position at the intersection of the sports, media and betting industries, while its recent deal with SportsGrid for launching a dedicated betting network is the step of expanding the brand’s operations in the gambling community.

Source:

“Sportradar seals integrity partnership with Riot Games”, igamingbusiness.com, July 30, 2019.