Svenska Spel Becomes Primary Sponsor of Swedish Ski Association

rolled out its responsible gambling campaign, has signed a major partnership with Skidförbundet, the Swedish Ski Association.

The partnership sees Svenska Spel becoming the primary sponsor of Skidförbundet. This partnership will last for five years, starting on July 1, 2021. The deal is worth over SEK 125 million and will focus on investing in young talent.

Long-Term Partner

Representatives from the Swedish Ski Association say that Svenska Spel is a long-term partner and that they are looking forward to having them as a primary sponsor.

“Svenska Spel has a long-term and large commitment to Swedish sports. Therefore, it feels very good to continue the collaboration that makes it possible to strengthen the Swedish Ski Association’s all ten branches. In Svenska Spel, we have a partner who will do everything to create the right conditions for our active ,” said Ola Strömberg, Federal Director of Skidförbundet.

“It is gratifying to be able to expand the collaboration with Svenska Spel, after getting to know each other for two years. We know that Svenska Spel works hard to get more children and young people moving and on snow, and that is exactly what we and our activists are also ionate about. With a strong partner, we get an even better opportunity to reach out and inspire more people to experience real snow joy,” said Karin Mattsson, Chairman of Skidförbundet.

Officials from Svenska Spel, which recently welcomed Patrick Torn to its team, say that they want to be involved and contribute to their national skiers and that they are looking forward to investing in new talent.

“We are happy and proud to collaborate with the Swedish Ski Association. Skiing and snowboarding are popular and stand for many positive values. Here we find many of our most beloved national teams and athletes. As the country’s largest sports sponsor from grassroots to elite, we want to be involved and contribute to our national team skiers continuing to be successful and enable young talents to develop,” Patrik Hofbauer, President and CEO of Svenska Spel.

Source:

“Svenska Spel new main sponsor of the Swedish Ski Association”, svenskaspel.se, February 15, 2021.