May28
Swintt and Relax Gaming Shake Hands to Widen Content Distribution
July 1, 2020 Alex Hoffmann
After expanding its network of content distributors throughout May by adding slot offerings from SYNOT and entering a landmark partnership with Svenska Spel, Relax Gaming is continuing its focus on relevant and localized volume by teaming up with Swintt.
This relatively young aggregator with huge potential will integrate its impressive portfolio of over 50 casino games in the days, including top performers Immortal Monkey King, Golden 888 and Panda Warrior. The deal will also see other releases whose popularity has grown in over the last few months, such as Heart of Earth, Seventy Seven and Master of Books.
A Seamless Route to Market
Among the recently introduced partners at Relax Gaming is also WeAreCasino, a fast-growing online aggregating platform, already featuring player favorites from the leading iGaming studio such as Hellcatraz, Snake Arena and Temple Tumble.
On that , the latest deal will tot up an innovative database of fresh titles, additionally strengthening the producer’s library of more than 1000 games and updated exciting content. Chief product officer at the company, Simon Hammon, said:
“Like us, Swintt is driven by a commitment to quality and innovation, and we are delighted to partner with the company to help accelerate its growth through our distribution network.”
Hammon added that the group’s platform will be boosted with this new localized content that makes up the core of its Powered By program. According to the O, Swintt’s tailored-to-market offering will further synthesize the diversity of games.
Chief executive officer at Swintt, David Flynn commented the studio’s latest deal by saying:
“Relax is well-known for offering unrivalled speed to market and extensive distribution, making it the perfect partner to build upon our existing brand presence at this stage in our growth plans. The agreement comes at an exciting time for Swintt as our collection of bespoke games continues to gain momentum in Europe and further afield and as our portfolio expands with new, quality titles and partnerships.”
In the meantime, the innovative new star in the iGaming business has been nominated at this year’s EGR B2B Awards and it also continued its partnership streak with Avento MT, right after receiving an MGA B2B license.
Infinity Reels and GVC
As part of its expansion strategy in the global iGaming market, Relax Gaming has also inked a major deal with GVC Holdings at the beginning of June and acquired IP rights to use a unique mechanic Infinity Reels from ReelPlay. Both partnerships are extremely important for the international aggregator, significantly boosting its global presence.
“GVC is one of the most well-respected names in the gambling industry with years of experience in the sector, and we’re delighted to have signed a deal to provide our popular content to its online brands,” commented Daniel Eskola, chief commercial officer at the company.
By recognizing the value and potential of ReelPlay’s innovative feature, Relax became the studio’s first partner to acquire the rights for its technology and employ it for further network connections.
Source:
“Swintt widens distribution with Relax Gaming partnership”, europeangaming.eu, June 30th, 2020.
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Relax has grown into a giant supplier. Adding fresh content from young studios will surely diversify their offer and attract new players. Good call.