The LeoVegas Group's brand, Nye Expekt, has secured a sponsorship deal with the Danish Superleague

Nye Expekt, one of the LeoVegas Groups’ sports betting operators, has been announced as the new sponsor of the Danish Football League!

The brand entered into a sponsorship agreement with the 3F Superleague and becomes its Official Betting Partner, which will further increase its presence in Denmark considering the popularity of football in the country.

It is the second most popular league in the Nordics, right after Sweden, and averages over 16 million TV viewers per year, 1.6 million fans across stadiums and almost 100k followers on Instagram and Facebook.

Nye Expekt was relaunched in Denmark in May, after a long absence from the Danish market, and with this step, the brand will increase its visibility through TV commercials and 3D carpets on the stadiums, as well as via digital presence on the official league’s website and social media.

“I’m thrilled that Nye Expekt is well on its way to becoming a market leader in Denmark once again,” said Gustaf Hagman, CEO of LeoVegasGroup. “This sponsorship deal with Danish 3F Superliga will help to ensure that all sports enthusiasts in Denmark know where to find the best live odds and combinations to add another level of excitement to their sports experience – across all sports!

“We are happy to have an official betting partner for the 3F Superliga. There are many sports betting providers who rely on Denmark’s best football league, and therefore it is really important for us to have an official partner who will and contribute to the 3F Superliga,” said Claus Thomsen, CEO of the Danish League.

Leo Vegas Groups’ Sports Focus

After an absence from the Danish market for 10 years, the Leo Vegas Groups’ brand returned in May this year and after this sponsorship, the company will definitely strengthen and increase its focus on sports, which is one of their most important goals.

The Group has entered into various partnerships with sports teams including with both Champions League finalists – Manchester City and Inter Milan.

More on Leo Vegas Group

Founded in 2011, Leo Vegas is an iGaming company from Sweden as well as a provider of online casino and sports betting services such as online slots, table games, progressive jackpots, video pokers and live betting to a plethora of international markets.

Its main markets are the UK and Nordic countries – Denmark, Sweden, Norway and Finland, but the company has its footprints in several European and LatAm countries including Spain, Italy, Chile, Peru and others.

Source:

”Nye expekt strikes new sponsorship with the Danish football league”, europeangaming.eu, 21.07.2023.