July 22, 2024 Nina Davidovic
Floridians are set to experience a new level of convenience in purchasing lottery tickets online, thanks to a recent agreement with theLotter, a renowned lottery courier service. Founded in 2002, theLotter Group has a robust presence in various states, including Texas, Minnesota, and Oregon, and is now making its debut in Florida.
TheLotter has also established itself in New Jersey and New York, holding a license from the New York Gaming Commission. This expansion into Florida marks its sixth state of operation, with plans to venture into more states later this year. CEO Yael Hertz expressed the company’s enthusiasm, stating, “We’re thrilled to bring our services to Florida. Our launch in the Sunshine State marks a significant milestone for theLotter, and we are extremely proud to offer an accessible platform for ordering lottery tickets online. This brings a renewed level of convenience to customers in the area.”
To utilize theLotter’s services, Florida residents must create an , their location within the state, and confirm their age and identity. Once these steps are completed, s can add payment methods, choose their desired lottery game, select numbers, and place their order. TheLotter partners with licensed Florida lottery retailers to fulfill ticket orders. After purchasing the tickets, they are scanned into the customers’ s, allowing s to view their tickets before the draw.
Winners are promptly notified, and prizes under $600 are directly deposited into s’ s. This streamlined process eliminates the need for physical ticket handling and ensures a secure and transparent experience. Unlike other lottery couriers that charge an upfront fee on customer deposits, theLotter operates on a commission-based model, charging only for ticket purchases and waiving deposit fees. Importantly, theLotter does not take a cut of any winnings, emphasizing fairness and customer satisfaction.
Lottery couriers like theLotter are part of a fast-growing industry in the U.S. Alongside theLotter, other significant players include Jackpot.com, Jackpocket, and Lotto.com. The industry has seen notable developments in 2024, such as DraftKings acquiring Jackpocket for $750 million and Jackpot.com forming a prominent partnership with the Associated Press.
Despite tickets purchased via courier apps ing for less than 1% of total U.S. lottery sales, there is increasing interest in this service model. Recently, Google began accepting and running ads for lottery couriers in 33 U.S. states plus D.C. from July 15, broadening the industry’s reach. Previously, Google only permitted ments for state-run lotteries and horse racing.
TheLotter stands out in this competitive market by offering its services in both English and Spanish, catering to Florida’s diverse population. CEO Yael Hertz highlighted the core principles of convenience, security, and trust, stating, “Convenience, security, and trust are core principles at theLotter. Our customers frequently highlight the transparency and security they experience when using our services as decisive factors in choosing us. If you’re a winner, you can be sure you’ll know about it!”
As theLotter continues to expand its footprint across the U.S., its entry into Florida represents a significant milestone in making lottery participation more accessible and secure for residents. With a -friendly platform and a commitment to customer satisfaction, theLotter is poised to revolutionize the way Floridians engage with their favorite lottery games.
Source:
Florida to welcome theLotter for online lottery ticket orders, gamblinginsider.com, July 18, 2024.