Treasure Island Promotes Real Money Play with playTIcasino

Minnesota’s Treasure Island Resort & Casino is home to over 2,200 gaming machines and now players can take a piece of the real gambling experience home with them on the branded social playTIcasino, powered by Greentube.

There’s nothing wrong with promoting brand awareness and this is exactly what TI has done with the launch of its new social casino. Players can access the app online via Facebook, play with friends and enter tournaments for virtual cash wins. While these coins have no cash value, the idea behind the product is to entice players to get out and visit the casino floor to play slots, video poker and table games for real money. Greentube is Novomatic’s interactive subsidiary, so while you’re at it, consider checking out their selection of online titles, which also include StakeLogic games.

Commenting on the partnership, Shelley Buck, Prairie Island Tribal Council President, said, “We looked to Greentube to create a branded social gaming platform that allows our players a chance to experience Treasure Island in a new and exciting way. With playTIcasino they can now play their favorite Treasure Island games anytime and anywhere, which increases brand loyalty and allows our guests to play individually, connect with friends via Facebook and even compete in tournaments.”

Gabriel Cianchetto, President of market development for Greentube North America, said, “We partnered with Treasure Island because they value innovation, as opposed to merely following others. Our collaboration produced a social casino that engages players via a complex experiential criterion that includes external entertainment, prizes, player incentives and more. The days of engaging players on just their game preferences have ed.”

Source:

‘Powered by Greentube Pro, Treasure Island Resort & Casino Launches Next-Gen Social Casino Platform’, marketwired.com, April 5, 2017