Unibet Goes Live with the New Jersey Devils Sponsorship Deal, Appoints Brand Ambassador

Unibet, a sports betting platform that offers a wide range of services, has signed a significant sponsorship deal with the New Jersey Devils. The deal represents…

…this operator’s first involvement with U.S. based professional sports teams.

Taking a Step in a New Direction

The multi-year sponsorship deal between Unibet and the NHL team from New Jersey marks the first concrete investment by this operator in the U.S. market. Being such a monumental part of the operator’s plans for the region, they have appointed Martin Brodeur as the Brand Ambassador for this deal.

Brodeur, a Devil’s veteran goaltender, will serve as a liaison between the operator and the team, as well as the new face of this company in NJ following the opening of their first sportsbook in this state.

“New Jersey Devils fans are some of the most ionate and educated hockey fans in the world. The sportsbook app developed by Unibet offers dedicated Devils fans a really special, new way to engage with the game they love,” Brodeur said.

Arnas Janickas, Head of U.S. Marketing at Unibet has also offered a comment regarding the new deal: “We are incredibly excited over our partnership with New Jersey’s beloved Devils, and especially over welcoming goaltending legend Martin Brodeur to our team. Together with the Devils and Prudential Center, Unibet players will enjoy a greater entertainment and hospitality experience, and now with our newly launched Sportsbook in New Jersey we anticipate a long and successful partnership with the Devils”

Adam Davis, the Chief Revenue Officer at Harris Blitzer Sports and Entertainment has offered an insight regarding their role in the new deal: “Following the New Jersey Devils game in Sweden and Switzerland last October and the franchise’s position as a rapidly growing global brand, it was natural to partner with a sportsbook with a reputation as a trusted leader in the European and international sports betting ecosystem.”

He further adds: “We look forward to connecting this esteemed international sportsbook with the ionate fans of New Jersey, providing one more avenue through which Devils fans can engage and with the most exciting team in the NHL this year. Unibet’s selection of Devil’s legend Martin Brodeur as their ambassador, is an indication of their marketing savvy, comprehensive awareness of the New Jersey sports market and desire to activate in a differentiated way.”

Bold Move

g such a monumental sponsorship deal with one of the most popular NHL teams in the U.S. is definitely a power move that promises to bring Unibet brand much closer to players from NJ as well as other parts of the country.

The deal also represents this company’s commitment to becoming a leading provider of sports betting, poker and bingo offerings in the region.

About the Operator

Founded in 1997, Unibet is one of the oldest and most trusted sports betting providers on the market. The company has originally focused mainly on European markets, offering sportsbook services but later introducing online casino offerings as well as other content. Lately they have moved on to conquer other markets around the world, including the U.S. market.

Source:

“Unibet Partners with New Jersey Devils”, Narayan Niji, europeangaming.eu, September 18, 2019.