United Soccer League and Sportradar Sign U.S. Partnership

Sportradar AG, a multinational Switzerland-based corporation that collects and analyzes sports data and is a global leader in sports data intelligence…

…announced that they have signed an official partnership deal with The United Soccer League (USL).

Details on the Deal

According to the deal, Sportradar will be monitoring and analyzing USL competitions through their famous, award-winning detection system. It will be also providing the USL with educational solutions…

…as well as allowing them access to the company’s intelligence and investigations services.

Ultimately, Sportradar will also use their expertise to carry out a comprehensive integrity audit for USL to assist them in installing an effective, and above all, comprehensive integrity programme.

“There is nothing more important than protecting the overall integrity of our League,” USL Senior Vice President Lizzie Seedhouse said.

“We have to stay vigilant in the ways we protect our players and teams, and in the ever-changing landscape of sports betting in the United States, education for all those with access to influence the game is paramount,” she added.

The Education

The main point of the educational component is to allow USL competition players, match officials and team staff to have access to educational solutions in both English and Spanish…

…about the nature and risks of fixing matches and the manipulation of sports.

A certain number of educational sessions will also teach USL stakeholders about relevant policies that are related to betting and game manipulation, as well as the risks and consequences of involvement with match-fixing or other betting-related rules violations.

“We are honored and excited to partner with USL and look forward to ing them in installing a best-in-class integrity program,” said Andy Cunningham, Director, Global Strategy of Integrity Services at Sportradar.

“They have shown a strong commitment to upholding the integrity of their competitions and protecting their stakeholders,” he continued.

Besides doing all that, Sportradar will also be licensing USL Championship matches…

…giving an option to add League One matches for its global audio/visual sports betting business.

More Deals for Sportradar

Just recently, Sportradar signed an exclusive new deal with Major League Baseball (MLB). Through this deal, the company will become this organization’s official global data partner.

The new partnership will start with the beginning of the 2019 season. This multi-year agreement will give the opportunity to the sports data solutions provider from St. Gallen to distribute MLB’s real-time game statistics all over the world.

“This is not only a tremendous opportunity for Sportradar but ultimately it opens up new doors for MLB fans who have historically shown a proclivity for sophisticated data. We look forward to utilizing our vast global experience as the global leader in the data, AV, and integrity spaces to give fans and partners an unmatched experience,” Sportradar CEO, Carsten Koerl, said.

Source:

“The United Soccer League and Sportradar Announce Official U.S. Partnership”, George Miller, europeangaming.eu, March 21, 2019.