Wplay to Offer Playtech Gaming Platform in Colombia

Prominent provider of gambling tech solutions for the casino market, Wplay, has just sealed a deal with Playtech to launch its technology platform In Colombia. Under the of the agreement, the IMS tech platform will be delivered across the retail and online network of the local brand.

Behind the Scenes

The recent agreement is yet another step for both providers in becoming more established in the market. Wplay has previously selected Playtech as its strategic partner in delivering omni-channel and marketing services across online and retail operations.

The latest agreement will be the perfect opportunity for Playtech to represent its full offer and IMS product in Colombia across gaming and betting platforms. The gambling tech company will continue to make a difference by securing agreements with top-tier operators while extending its footprint In Latin America.

From the Media

Commenting on the new distribution deal, Chief Operating Officer at Playtech, Shimon Akad said:

“We are extremely proud to work so closely with such a leading operator. Wplay will utilize the leading IMS platform features to drive innovation and growth in the Colombian market. Playtech is highly committed to future success and growth of the LATAM region, and we are seeing strong growth from our partners there and expect to see material growth for years to come”.

CMO at Wplay, Fernanda Sainz noted:

“We are excited to launch our new technology platform with Playtech. Its industry-leading software and expertise will help take the Colombian market to the next level. This launch continues to build on our current leadership position in Colombia, helping us consistently deliver the very best experience in the market”.

About the Companies

Wplay is a famous LatAm brand and provider of casino and sports betting solutions. The company has been working with Coljuegos since 2017 in delivering the regulated solutions for the betting market in Colombia.

Playtech, on the other hand, is a widely known supplier of gambling tech products across the world. Its areas of expertise include a casino, live casino, virtual sports, poker, bingo, and more. The company is also known for its strong omnichannel platform and B2B production.

Source:

“Wplay launches Playtech technology platform in Colombia”, playtech.com, December 22, 2020.