Wynn Signs Betting and iGaming Deal with Scientific Games

Scientific Games, an American corporation that provides gambling products and services to lottery and gambling organizations all over the world…

…announced to the public that it signed an exclusive deal with Wynn Resorts.

The two world-famous gambling giants will collaborate on digital sports betting and online gaming services in the regulated US gambling market.

Details on the Deal

All of the partnership agreement between Las Vegas-based, Scientific Games (SG), and famous American gambling corporation, Wynn Resorts, are still a secret…

…but Wynn representatives said that their main plan is to, for now, first launch their offering in New Jersey only.

SG will give Wynn exclusive access to their sports betting and iGaming system, along with their amazing sports trading service and content aggregation system that has a huge portfolio of over 2000 games.

Expanding Their Influence

Wynn still hasn’t made major deals when it comes to the legal sports betting market in the US, but the company did sign a strategic partnership deal with BetBull back in October 2018.

One part of the deal was for Wynn to acquire the ownership of 22.5% of this European sports betting operator.

After the US Supreme Court overturned the Professional and Amateur Sports Protection Act in May of 2018…

…SG signed various deals with some of the biggest gambling operators.

One of the most important deals the company signed before the overturn of PASPA was, for sure, SG’s acquisition of NYX Gaming Group for CAD$775m

More Deals for Scientific Games

In January of this year, the supplier partnered up with Caesars Entertainment, which went live in Pennsylvania by powering their sports betting offering.

SG also did a similar thing last July with Bally’s Wild Wild West and Harrah’s Atlantic City casinos in New Jersey.

Together with Caesars, Scientific launched its Digital’s Managed Trading Service solution in NJ and Mississippi.

Renewing the Deal with Danske Spil

Just recently at the beginning of April, SG announced the g of a new partnership deal with Danske Spil.

The developre has been a partner of the Danish national lottery operator for many years, so this agreement is actually just an extension of the business relationship between these two companies that started way back in 2012.

According to this partnership agreement, the SG Digital division will establish a wide range of brand-new features…

…that would enhance the already existent sportsbook offering of the Danish lottery operator.

“We are excited to expand our relationship with Danske Spil, a long-term partner that shares our ion for delivering engaging and intuitive sports betting experiences,” SG Digital senior vice president of sportsbook and platforms, Keith O’Loughlin, said.

“Since the start of our partnership in 2012, Danske Spil has grown and retained their position of leadership in the Danish market, and we now look forward to ing Danske Spil in creating enriched, memorable experiences for their players,” O’Loughlin added.

Source:

“Wynn partners Scientific Games for betting and igaming”, igamingbusiness.com, April 17, 2019.