April 9, 2014 Karri Ekegren
Many people realize that casinos have a few tricks up their sleeves to keep gamblers on the floor. But would you believe that casinos pump nice scents through the vents in order to get women to bet more? This was just one of the many secrets that Yahoo Finance was able to uncover when they sat down with Edward Farrell, President of Resorts World New York.
In a piece entitled Five Secrets You never knew about the Casino World, Farrell discusses a number of interesting tidbits, such as the fact that the best customers spend less than $100. This might rock the world of purists who think that casinos are out to spread gambling addiction and get everybody’s house and car. But it’s all about repeat business to places like Resorts World.
“Some people can come in and spend $5,000 – $10,000 and it’s really not that much money to them,” Farrell explains. “But we certainly don’t want people that can’t afford $5,000 to come in here because they come in here one time and…it’s bad for them and it’s bad for our community, and it’s bad for us.”
He also discusses how helpful casinos are to the economy, which is something that the general public may not realize. Since Resorts World opened in 2011, they’ve created 1,500 full-time jobs and paid over $1 billion in taxes to the state of New York and their local communities.
Getting back to the more secretive and scandalous, Yahoo uncovers some things that casinos do to encourage more gambling on their floors. Here’s a look at what you should be wary of next time you’re playing casino games:
Casinos work very hard to get you on the floor and keep you there. Research papers, books, and even conventions have worked to understand what the best layout on the casino floor is and what keeps people shelling out the big bucks, even when they’re losing.
Research has found, for example, that fast music and red lights make gamblers bet at a faster pace, women tend to spend more when they casino floor is less crowded, and a nice scent pumped through the vents might encourage a gambler to play that slot machine one more time.
If this has tempted you to bet it all, please to gamble responsibly.