Yggdrasil Gaming Forms Partnership With Lottomatica

Yggdrasil is making serious expansion moves to the Italian market thanks to a growing number of partnerships and content deals with the country’s biggest online operators. Leading suppliers of prestigious casino offerings have recently agreed with Lottomatica to provide certified slot games to two of its famous brands – totosi and lottomatica. Platforms will also gain access to the provider’s in-game promotional tools BRAGTM and BOOSTTM.

According to Fredrik Elmqvist, CEO at Yggdrasil, Italy is becoming one of the most important iGaming markets in Europe and g supply deals with major betting portals in the country is crucial for further expansion. By developing relationships with of the International Game Technology, the company will definitely reach more players and develop a significant stronghold in regulated gambling environments, adds Elmqvist.

Not long ago, software suppliers from Malta entered another gaming vertical by developing a brand new collection of table games. This allowed the company to emerge as one of the industry’s most wanted providers like NetEnt and Microgaming, with content demands from all over the world including Rank Group, Sun Vegas, Pinnacle, Gaming Realms, SkillOnNet and more!

In December 2017, it also partnered with Eurobet and Snaitech aiming to acquire an increased number of customers from Southern Europe. The group is committed to growing footprints in thriving markets and sees Italy as a perfect fit alongside Denmark, Spain and the UK. Important to mention is that Lottomatica operates as a member of the IGT group, which provides gaming services in more than 100 countries around the world. The platform was established in 1990 and has successfully integrated innovative technologies in the related gambling sector.

Source:

“Yggdrasil continues Italy expansion with Lottomatica agreement”, March 14, 2018.