Yggdrasil Launches Content in Lithuania

Betsson Group has made another deal with Yggdrasil and expanded to Lithuania. Their new partnership will allow access to Yggdrasil’s outstanding content for six months. This is a great decision for both companies.

Thanks to the Betsafe brand, players will also have access to many of the developer’s famous titles, such as Neon Rush, which is a second Splitz game launched in April, where players will have a chance to win amazing prizes.

To add more to this deal, Yggdrasil, who recently teamed up with Black Cow, will allow their long-time partner Betsson to have access to a variety of promotional tools, BOOST, which will help them to acquire and keep even more players.

The partnership between these two companies was formed back in 2014 and has been growing ever since, covering multiple countries, such as Denmark, Italy, Latvia and Spain. It is clear that both brands have benefited from this partnership and that only good things will come in the future.

A Natural Move

According to Head of Nordics at Yggdrasil, Patrick Norwall, “Betsson is one of our key customers and we are thrilled to extend our long-lasting partnership and partner with them in a new market. We continue to implement our growth strategy in regulated markets, and we are looking forward to offering our games to local players in Lithuania, especially titles featuring our new mechanics Splitz™ and Gigablox™.”

Betsson reps are equally thrilled about the new deal. They can only expect good things to come of this, as its partner’s games are very popular among players.

“Yggdrasil’s games have been very popular among our customers across all markets since day one of our partnership and we know Lithuania will be no different. Their ever-growing portfolio of innovative and engaging games will be a great addition to our existing offering,” Ciara Nic Liam, Product Director at Betsson Group, said.

Source:

“Yggdrasil Extends its Partnership with Betsson to Enter Lithuania“, europeangaming.eu, March 5,2020.