BtoBet Rolls Out EURO 2020 Sports Betting Package Aimed at Maximizing Player Engagement

Next year will see the latest rendition of European Football Championship, EURO 2020, played throughout 12 host nations across the entire continent. This elite championship of national teams battling it out for the silverware (Portugal is the defending champion) will, of course, engage tens if not hundreds of millions into sports betting.

Operators are beginning to gear up for this tournament and among them is BtoBet, providing bookmakers with a package that goes a step further from the ordinary and caters to the needs of modern-day bettor – giving him the data and analytical information that will engage their in-play experience.

A Shift in Bettors’ Perception

BtoBet’s Head of Sports Division, Davide Ruggeri, reasons that as in-play market is gaining on popularity constantly…

…so the bookmakers should adjust and provide broader experience with their products that would “instil interest in their players and promote further engagement.”

Argues Ruggeri: “For most of them it’s a far more engaging and enjoyable betting experience and in-play player props aim to take this experience to a whole new level.” He boosted this claim by saying that there is an ever-growing pool of players now more interested in betting on individual athletes’ performance rather than on the outcome of the game or teams.

Real-Time is the Name of the Game

Player proposition market allows s of sportsbooks to bet on any player’s statistical performance in real-time…

…and, as at the heart of this offer lies very low latency, the player gets to experience a betting of highest order.

Ruggeri went on to state that even those goals are the most sought after stats during a football match, es and tackles happen more frequently, which is why they are becoming a new fan-favorite segment.

“Keeping in mind that the Euro is also a perfect ‘hunting ground’ when it comes to player acquisition and revival, operators should offer a diverse offering to create compelling new player-focused experiences that occur throughout the entire 90 minutes which eventually puts their brand on a higher level to the competition.”

BtoBet has even released the industry report titled “The Euro 2020 Challenge: Retaining your market share” that they will present on the Betting on Sports conference.

Entering Nigeria

BtoBet has signed a deal with two operators in Africa, Vbetnow and Konfambet, thanks to which their offerings will become available in Nigeria.

Their diverse portfolio will be met with a warm welcome by players in this West African nation, where live sports events, live dealer games, jackpots and more will be a standard offer as of now.

This market’s emerging nature requires a local presence and deep knowledge of all its intricacies – that’s according to Alessandro Pizzolotto,CEO of STM Gaming which is BtoBet’s certified partner in Africa.

Interview With Alessandro Fried:

Our sister-site, lcb.org, has recently conducted an interview with BtoBet CEO, Alessandro Fried. In it, he spoke of his company’s stance on compliance, technology and vision of the future of online gambling.

The entire interview can be found here.

Source:

“BtoBet to Provide a Sportsbetting Portfolio Aimed At Maximizing Player Engagement For EURO 2020”, Vlad Poptamas, europeangaming.eu, August 27, 2019.