Scientific Games and California Lottery Extend Partnership

Scientific Games Corporation (SG) announced that they have extended their partnership with the California State Lottery.

The extension of the deal will last three years and SG will continue to be the Lottery’s primary provider of instant games and associated services until November 22. However, the optional extensions will remain operational until 2025.

The third-largest instant game lottery in the world has instant games and services, paired with product and player research, game design, game portfolio planning, integrated marketing programs and retailer management.

Comments

Representatives from SG say that California Lottery is growing and so is the impact their donations have on public school education in California. They say that they value the trust that the Lottery places in the company and that they are proud about continuing their partnership.

“As the California Lottery’s profits grow responsibly, so does the collective impact our partnership has on public education in the state. We value the trust the California Lottery has placed in Scientific Games, and we are proud to continue our focus on innovation and growth that ultimately benets students in the state of California,” said John Schulz, Senior Vice President, Lottery Instant Products for Scientific Games.

The California Lottery was founded in 1985 and Scientific has been supplying it with instant games ever since. The current contract between two entities has allowed the Lottery to grow instant game retail sales from $3.06 billion per year in 2013 to $5.06 billion in 2018. The Lottery has returned a sum of $34.2 billion to the state’s public schools.

About the Company

SG has roots dating back to 1930’s and now it is the gaming and lottery leader in the iGaming industry and their mission is to empower their customers by providing them with the world’s best gaming and lottery experiences.

Their casino, interactive and instant lottery games are designed to reach players wherever they are and can be accessed at any time and through any channel they choose, be it casino, retail or digital.

The company has around 9,500 employees worldwide and they are headquartered in Las Vegas, the teams at Scientific Games serve customers on six continents. They provide their customers with security, creative content, operating efficiencies and innovative technology.

Source:

“Scientific Games Announces Major Instant Games Contract Extension With California State Lottery”, scientificgames.com, December 10, 2019.