Yggdrasil Inks Major Franchise Deal with Flow Gaming

Yggdrasil Gaming, one of the leading game developers, has announced the g of a significant strategic IP licensing agreement with Flow Gaming, which allows the content supplier to have a tighter grip over its B2B iGaming operation and to optimize its market roap offering.

The franchise licensing agreement states that Flow from Asia will gain access to the developer’s entire end-to-end game development process and benefit from the YG platform, which includes the new Game Adaption Tools & Interface (GATI) product and game promotional tools via BOOST™. The agreement also includes access to content created by YG Masters partners.

Becoming part of a franchise, Flow will be able to source and offer its own game content for distribution to the targeted markets and will also be able to collaborate with the brand’s other franchises on a global scale, which will accelerate the territorial expansion and open up new revenue opportunities.

Eyes on the Prize

Peter van Tuyl, COO of Flow Gaming, said: “We are very excited to partner up with one of the best and most innovative iGaming solutions and slots providers in Europe. Yggdrasil is one of the companies we have had our eye on for a long time. They have fantastic content that will do well with our Asian customer base. With our extensive marketing knowledge and tuned infrastructure for Asian distribution, this will be a very good concept for both parties.”

“The Yggdrasil Franchise proposition is a new and very clever approach to on-boarding their content and technology. It will allow us to optimise and enhance our business strategy, and we can’t wait to become a Franchisee.”

Officials from Yggdrasil, which recently migrated to Google Cloud, say that they are very happy about g this strategic partnership with Flow and that with their offering together will be able to provide its partners with a blueprint of what makes it one of the leading suppliers in the industry.

Björn Krantz, Head of Publishing at Yggdrasil, said: “We are absolutely delighted to sign this very strategic Franchise partnership with Flow Gaming.”

“With the Yggdrasil Franchise offering, Flow Gaming will be able to provide its partners with a blueprint of what’s made Yggdrasil one of the most innovative and successful iGaming suppliers in the industry.”

“In the Franchise package everything that has been created by Yggdrasil over the past seven years is delivered. All the innovation, all the development, knowledge, experience and on-going as a complete out-of-the-box games platform solution. As such, the Franchise solution is the enabler for partners around the world to take full control of their iGaming business and facilitate next level business collaborations.”

Source:

“Yggdrasil strikes strategic Franchise deal with Flow Gaming in Asia”, yggdrasilgaming.com, April 9, 2020.