Yahoo Sports Becomes NBA’s Fantasy and Sports Betting Marketing Partner

National Basketball Association (NBA) has found its new marketing partner in Yahoo Sports that will cooperate with them on a string of fantasy and sports betting projects.

Yahoo Sports will also be allowed to access and deliver exclusive and expanded NBA content across all of its platforms that include out-of-market and live games via NBA League . This will present fans with an opportunity to engage with fantasy and betting through digital overlays.

More Ways to Engage Fans

Also, NBA and Yahoo Sports will create a new form of content…

…more precisely, two shows that focus on fantasy sports and sports betting. This will occur with the planned NBA Conference Finals and NBA Finals.

Game recording will contribute to various type of content, such as game previews and helping fans with fantasy and sports betting.

Bill Koenig, NBA president, global content and media distribution, said:

“As the NBA restart tips off this week, our expanded relationship with Yahoo Sports will offer a variety of unique ways for fans to engage with the NBA. With everything from fantasy games, sports betting integrations, gaming-focused content and NBA games in VR, there will be no shortage of opportunities to get closer to the game.”

Exclusive events

Yahoo Sports also gets marquee events presence and will serve as the NBA’s Pick’Em partner: Playoff Bracket Challenge prediction contest. Yahoo will also be integrated with NBA TV, NBA.com the NBA app and NBA digital platforms.

Live virtual reality NBA games will be produced by RYOT innovation studio which is owned by Verizon, Yahoo partner, allowing fans to watch games through Oculus devices.

Goro Gowrappen, Yahoo Sports owner Verizon Media CEO, said that working with the NBA to redefine the fan’s experience of the game has amazing implications for the future of sports and entertainment.

Baltic Partnership

Baltics and Slovakia have got their official NBA betting partner in OlyBet that has agree da deal with Olympic Entertainment Group (OEG). The multi-year partnership will be present at over 100 regional casinos and retail locations and NBA and OlyBet social and digital assets.

OEG will become the presenting partner of the NBA’s free-to-play gaming platform, NBA Pick’Em.

OEG will use NBA’s official branding in their land-based and online sports betting offering.

Scott Kaufman-Ross, NBA’s senior vice president and head of fantasy and gaming, said:

“The timing of our partnership is ideal, given the unique opportunity in which NBA games will be live in European primetime every day during the seeding stage of the season restart. Our partnership will give OlyBet the tools to create the most authentic NBA betting experience in the region, providing another way for fans to engage with the NBA.”

Source:

“Yahoo Sports scores wide-ranging deal with NBA”, ibgnorthamerica.com, July 31st, 2020.