Scientific Games Teams up with Nederlandse Loterij to Launch Sports Betting

Netherlands. The partnership sees the two parties teaming up to launch a sports betting product in the nation. SG Corp currently provides sports solutions to 24 lotteries across the globe.

Both brands are long-term partners. Nederlandse Loterij is now equipped with a full-stack product suite that includes top-performing trading services and adjustable player experiences, all thanks to a seamless integration process that upgraded its sports betting offering. SG also provides the Lottery with its award-winning lottery instant games.

Top-Notch

Representatives from SG, which also recently launched a sportsbook at Michigan’s Firekeeper’s Casino, say that National and State lotteries are constantly looking for top-notch technology and services, together with demonstrable regulated market expertise. They say that they are delighted that their sports betting technology is a part of Nederlandse Loterij.

Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, said: “Credit to the teams across Nederlandse Loterij and our in-house development teams. National and State Lotteries are increasingly looking for best-in-class, high performance technology and services. More than that, they are asking for demonstrable regulated market expertise. Nederlandse Loterij is a valued customer of ours and we’re delighted that our sports betting technology will sit at the core of their player experiences. We anticipated the pace of regulatory change across the globe through enhanced software development and hardware deployment at scale and at speed. A strategic decision that has become the foundation for our accelerated digital expansion. In the last 8 weeks we have launched 6 sportbooks across the globe for leading brands in our major regulated markets. Demand has driven a total transformation in our ability to deploy world class services at a pace and quality that are second to none.”

Officials from Nederlandse Loterij say that the partnership with SG is important since they strive to offer the best experience. They say that they are very satisfied with the technology from their trusted partner and that they are looking forward to growing their customer base.

Maurice Meijer, Chief Technology Officer for Nederlandse Loterij, said: “Moving onto Scientific Games’ sports betting platform was important to us, as we strive to offer our customers the best experience with Nederlandse Loterij and its brands every day. We are very content with the smooth go-live process, due to the close cooperation of both of our teams. Since enhancing our offering, we’ve received strong customer welcoming the new interface. Scientific Games are an important partner for us, as we look to grow our customer base.”

Source:

“Scientific Games Accelerates Digital Ex…ch for National Lottery in Netherlands”, scientificgames.com, August 24, 2020.