GiG Launches GutsXpress, New Pay N Play Product

Gaming Innovation Group Inc. (GiG) operator, Guts, has comes up with the new product called, GutsXpress. To date, this is the most exciting product this operator has launched and it is based on the Pay N Play revolution. The countries will benefit from the new product:

• Sweden
• Finland

The idea behind GutsXpress is simple. Guts.com has been in existence for five years, which makes it the oldest GiG brand. That is why they wanted to leverage the trust Guts has created over the years…

…and offers new ways of playing online casino games to their customers.

Further Explanation

The new product is all about the games which is something Regan Hobbs, Managing Director of Guts confirmed.

He said: “We’re really excited to have launched the GutsXpress Pay N Play product. Basically, it’s a no frills version of Guts.com, where games are king, no promotions or bonuses. This is for customers whose motivation is to play beautifully crafted Casino games, just straight up game play. For those customers who prefer the full spectrum site and the benefits and UX it offers, Guts.com is for them.”

After Gaming Innovation Group launched Pay N Play with in-house brand Thrills in November, this is their second time to introduce such registration and payment method.

Earlier in the Year

Besides introducing innovative technology and new players-friendly products, GIG has had a solid year thus far. In spring, they managed to acquire Nordbet, allowing entry into the German market.

Since is the second-largest iGaming market, this deal turned up great for GiG and their plans expand and increase gross turnover. Before this happened, the company signed two “smaller” agreements with a game studio from Hong Kong and Push Gaming that has their headquarters in London, UK.

US Activities

And while they successfully strengthened their position in Europe, the company managed to gain a foothold in the United States…

…by offering their sportsbook to New Jersey’s Hard Rock.

The cooperation between the two sides has existed before, but they have managed to improve their relationship as both attempt to gain ground in newly-emerged sports betting market.

At first the launch of the sportsbook was scheduled for the end of 2018 with the casino expected to get a full package. However, the release date had to be moved to early 2019. The only concert Hard Rock currently has is whether or not…

…the sportsbook will be provided to the players before the grand NFL finale. The NFL Super Bowl is the biggest sporting event in the country and it will take place on February 3rd, 2018.

Future is Bright

GiG will do whatever it takes to utilize the appearance of sports betting in the US and the new market it has created. And speaking of which, sports wagering is expected to become a big thing in the country as more and more states conclude the legalization process. By the next NFL season…

…eight states are expected to the current seven.

Source:

“Gaming Innovation Group Launches New Pay N Play Product, GutsXpress, As A Sub-brand of Guts.com”, gig.com, December 12, 2018.