Betfred and Scientific Games to Provide Sports Betting in Wind Creek Casino

Betfred has increased its footprint in the United States after partnering up with Scientific Games (SG), a partnership that will see them providing full retail and digital sports betting solutions in Pennsylvania.

SG has been selected as the technology provider for the launch of retail solutions at Wind Creek Casino in Bethlehem, Pennsylvania, which will launch as part of the operator’s recently announced partnership with the property in the first half of 2020. Both companies have made plans to launch digital sports betting for the state’s bettors, before the 2020-2021 NFL Season starts.

Representatives from Betfred, which recently teamed up with Playtech BGT Sports, say that SG is the clear choice as they have reliable technology and services that will help them reach more players and grow their sportsbook presence.

No Brainer

Mark Stebbings, Group COO for the operator, commented on the new partnership: “Scientific Games was the clear choice to provide our sports betting platform in Pennsylvania. OpenSports provides best-in-class, reliable technology and services that will help us reach more players and grow our sportsbook presence at speed.”

Its players from Pennsylvania will be able to benefit from the developer’s full OpenSports product suite, which includes online and mobile betting technology and services.

Furthermore, Scientific’s Don Best Sports data feeds, part of the OpenTrade brand of the OpenSports product suite will also be provided by Betfred in Pennsylvania.

Officials from SG, which also recently rolled out content for its New Jersey partners, say that the operator’s move into the United States sparks growth and that they are the UK’s largest bookmakers and that together they can make a massive impact in the sports betting arena in PA.

Keith O’Loughlin, SVP of sportsbook and digital for SG, explained: “Betfred is one of the UK’s top-performing bookmakers, and their move into the US will spark growth. Once again, a sophisticated and experienced sports betting operator has chosen OpenSports to responsibly grow its US presence with our maximum reliability, scalability, and performance.”

“Together, Scientific Games and Betfred can make a massive impact in the sports betting arena by driving player engagement and putting their digital and retail sportsbooks at the forefront of this expanding landscape. Betfred is synonymous with giving UK customers a great value proposition, and we are confident that they will get great traction in the US with this customer-oriented approach.”

About SG

The developer has roots dating back to the 1930’s and now it is the gaming and lottery leader in the iGaming industry and their mission is to empower their customers by providing them with the world’s best gaming and lottery experiences. Their casino, interactive and instant lottery games are designed to reach players wherever they are and can be accessed at any time and through any channel they choose, be it casino, retail or digital.

Source:

“Betfred Selects Scientific Games to Launch their End-to-End Sports Betting Solutions in Pennsylvania”, Scientific Games, February 6, 2020.