Blueprint Expands Offering To Scandinavian Market Via Svenska Spel

Blueprint Gaming, one of the most noteworthy studios in the iGaming industry, has entered a new market. Their ever-growing portfolio will now be available in Scandinavia via Svenska Spel Sport and Casino. The operator will introduce their selection of games to Swedish consumers for the first time.

Blueprint’s Expansion to Scandinavia

The officials from Blueprint are content with their company entering the regulated iGaming market in Sweden. Head of business development, Sior Walbyoff, comments:

“We’re thrilled to be offering our casino games at Svenska Spel Sport and Casino. In the past year Blueprint’s presence in the Scandinavian market has grown rapidly, and we’re seeing our games becoming a solid favorite amongst players of our operator network.”

The supplier’s engaging content will now be available to Svenska Spel which is Sweden’s state-owned operator. Releases such as the Megaways series as well as several branded games are…

…included under the of the agreement.

Svenska Spel = Diversity

Knowing how important it is to constantly add more value to content, vice president of the establishment, Jonas Nygren, points out that…

…the agreement will bring more diversity to their suite of games, which will inevitably attract new customers.

“Adding high-quality games to our casino offering is a high priority for Svenska Spel Sports and Casino, and integrating Blueprint gaming’s slots portfolio made strategic sense for us.”

He also added that

…showcasing a new range of world-class creations will provide them with a competitive edge.

This industry is more than crowded to say the least, and it takes plenty of effort to maintain visibility among players. For that reason, Blueprint’s deal with the operator makes it possible for this UK-based team to reach a wider audience and…

…maintain a positive trend in their growth strategy.

On a less positive note, Svenska suffered a revenue decline in the last quarter of 2018. The general consensus is that it was new regulations in the market to blame. The officials are hopeful that this partnership will…

…improve their overall financial situation.

Months to come will show if the decision had an impact on their revenue. As they say, they will continue delivering gaming experience “aggressively and thoughtfully,” and the deal with Blueprint mirrors the company’s business and strategic intentions for the year.

All About Ambitions

Being long enough in the game to be regarded as widely experienced, Blueprint is one of leading UK studios. Established in 2001, they hold two licenses from the UKGC and Alderney Gambling Control Commission, which allow them to develop and supply web-based games in a multitude of terminals across UK, , and Italy.

Since they’re also an integral part of ’s Gauselmann Group, they head towards success ambitiously. Their branded game, The Goonies, won the Game of the Year award at the Gaming Intelligence Awards 2019.

Source:

“Scandinavian growth for Blueprint via Svenska Spel”, casinobeats.com, March 14, 2019.