Caesars Launches Horseshoe Online Casino in Ontario to Expand Digital Footprint

West Virginia throughout October. Next in line is New Jersey, pending regulatory approvals, as Caesars continues to expand its digital presence across North America.

The Horseshoe Online Casino is an extension of the well-known Horseshoe brand, which historically operated as a brick-and-mortar casino chain. Built on a natively developed platform, the online iteration offers unique branded games and customizable player promotions. Designed for what Caesars describes as the “savvy gambling customer,” the app includes features like high-limit slot games, progressive jackpots, and exclusive table games to appeal to a wide range of players. Additionally, the platform allows U.S. players to link their Caesars Rewards s to earn loyalty points through gameplay.

Leveraging Legacy and Expanding with New Titles

The Horseshoe brand has a storied legacy within the gaming industry, which Caesars Digital SVP and Chief iGaming Officer Matt Sunderland emphasized in a statement. He noted that the brand’s transition into the digital arena aims to “put the player first” while honoring the brand’s rich history. Sunderland added, “A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming.”

In Ontario, the platform is now available to bettors seeking a gaming experience. Titles unique to Horseshoe Online Casino, such as Horseshoe Rising Rewards, 2x3x Horseshoe, Horseshoe Three Coin Cowboy, and Horseshoe Slick Riches LuckyTap, are part of this offering. The online platform also showcases high-tech capabilities, featuring “near-instant” loading times and a custom bonus engine to tailor promotions to individual player preferences. Although Caesars Rewards integration is available in the U.S., Ontario players currently do not have access to this loyalty program within the Horseshoe app.

Strategic Expansion and Future Plans

The launch of Horseshoe Online Casino in Ontario highlights Caesars’ multi-brand approach to online gaming, which already includes platforms like Caesars Palace Online Casino and Caesars Sportsbook. With plans to continue expanding Horseshoe Online Casino into other jurisdictions where its digital platforms are already operational, Caesars is leveraging its established brand recognition to reach a broader audience of online players. Ontario now s this growing digital network, further embedding Caesars’ presence in one of North America’s most significant iGaming markets.

In tandem with its online growth, Caesars has recently strengthened its ties within the Ontario gaming landscape. The company’s partnerships with local gaming providers, such as Bragg Gaming Group and Pragmatic Play, align with its objectives to deliver diverse gaming content tailored to Canadian audiences.

Additionally, Caesars remains active in traditional casinos in Ontario, with the Caesars Windsor casino and resort situated near the U.S.-Canada border in Detroit. This dual strategy reinforces Caesars’ objective to integrate both physical and digital gaming experiences across the region.

Recent Business Moves and Broader Impacts

Beyond the launch of Horseshoe Online Casino, Caesars has been strategically realigning its business assets. Recently, Caesars finalized a deal to transfer ownership of the World Series of Poker (WSOP) brand to GGPoker parent company NSUS Group. Although GGPoker now holds the rights to WSOP, a Caesars venue in Las Vegas will continue to host the event for the next 20 years. GGPoker Canada, already operating a WSOP online series in Ontario, reinforces the international reach of the WSOP brand, particularly in markets where it co-brands with Caesars.

Moreover, Caesars announced an agreement in late October to sell the Linq Promenade to a partnership between TPG Real Estate and Acadia Realty Trust. This move, along with its online expansion and partnerships, reflects Caesars’ strategic focus on optimizing its asset portfolio while expanding its digital offerings.

As Horseshoe Online Casino becomes accessible to Ontario players, Caesars aims to capture a share of the competitive iGaming market. The brand’s rich history, diverse offerings, and expansion plans showcase Caesars’ commitment to delivering a tailored gaming experience to players in both the digital and physical spaces.

Sources:

“Caesars Entertainment Launches Horseshoe Online Casino in Ontario,”, canadiangamingbusiness.com, November 1, 2024