ComeOn Group Expands Offerings with Ontario Sportsbook Launch

Ontario’s iGaming market, which opened to legal online betting operators only a few years ago, has since seen tremendous growth, with iGaming revenue reaching an impressive CA$6.7 billion in 2023. In the latest fiscal quarter, Ontario reported more than CA$2.2 billion in sports and esports betting wagers, marking sports betting as an increasingly vital part of the region’s gaming landscape. In response to this growth, ComeOn Group’s new sportsbook launch reflects its ambitions to expand further in this dynamic market.

Investment and Innovation Powering ComeOn’s Sportsbook

With its new Ontario sportsbook, ComeOn Group aims to bring a fresh, technology-driven experience to bettors. The company emphasizes that its sportsbook platform is powered by in-house technology, ing a distinct and engaging experience for s. This unique infrastructure is managed by ComeOn’s in-house trading and management teams, which oversee real-time betting operations and customer engagement.

ComeOn’s CEO, Juergen Reutter, views the sportsbook launch as a key element in the company’s overall strategy to diversify its offerings and grow its customer base in Canada. Reutter expressed the company’s commitment to “deliver top-tier entertainment” through an experience that is both safe and innovative. “As a casino-led operator, this represents a key part of our sportsbook strategy to double our business in the coming years,” said Reutter, highlighting that Ontario remains a crucial part of ComeOn’s multi-product expansion strategy.

Ontario’s online gambling market has shown exceptional promise, with forecasts suggesting a further 20% increase in iGaming revenue for 2024 and an estimated growth rate of 29% by 2029. This booming demand places Ontario among the most attractive regions for iGaming operators like ComeOn, which are eager to tap into the expanding customer base. Already one of 51 licensed online operators in Ontario, ComeOn Group is positioning itself to leverage this growth through its expanded sportsbook and plans to double its sports betting revenue over the next few years.

In April 2022, ComeOn Group secured its iGaming license to operate in Ontario, marking a key entry point for the company into Canada’s legal online gambling sector. Since then, the company has worked steadily to establish itself within the province, including adding well-known actor Jeremy Piven to its roster for a marketing campaign aimed at raising the brand’s profile among local audiences.

Building on a Growing Brand with Key Appointments

In addition to its latest product launch, ComeOn Group has strengthened its executive lineup with new appointments aimed at driving further growth in the sports betting arena. Earlier in 2024, the company named Nicholas Jones as Head of Trading and Owen Parry as Head of Customer Engagement, both of whom play pivotal roles in ComeOn’s expanded focus on sports betting. These appointments underscore the company’s drive to enhance its operational efficiency and customer outreach, aligning with its goal to provide a differentiated and compelling sportsbook experience.

As ComeOn Group doubles down on its ambitions, Ontario’s sportsbook expansion stands as a vital part of its broader goals. By advancing its offerings and leveraging in-house expertise and technology, the company aims to capture a substantial share of Canada’s burgeoning sports betting market and engage more s in an increasingly competitive environment.

Source:

”ComeOn Group adds sportsbook to its Ontario lineup”, cdcgaming.com, November 11, 2024.