Crown Sydney Hotel Resort from Australia Deploys IGT Advantage

Two days after reaching a landmark deal with FanDuel Retail Sportsbook across the US, IGT has announced another strategic arrangement to boast its presence on the global market. The company has partnered with Australia’s highly anticipated casino Crown Sydney Hotel Resort in New South Wales, enabling it to launch proprietary M5 Service Window technology and award-winning IGT ADVANTAGE.

This management system represents the most innovative solution for enhancing player experience and it will be utilized upon the grand opening in early 2021. IGT Advantage connects live and electronic table games, including tables-only VIP casino in the Barangaroo precinct.

A Stronger Market Position

By offering the industry’s “deepest and most robust modules portfolio” IGT Advantage helps casinos to set apart from the competition with special features and one-of-a-kind app technology. The company’s top-rated system has the ability to integrate seamlessly and deliver a classy third-party technology that enhances business retention and gives operators all the necessary tools to launch a personalized player experience.

Sean Knights, executive general manager at Crown Sydney, explains further details about the agreement:

“Crown selected the IGT ADVANTAGE casino management system and solutions for Crown Sydney because of their inherent flexibility and proven efficiency, which will place our operation at the cutting edge of gaming technology. Crown Resorts is internationally renowned for delivering a guest experience, and the IGT ADVANTAGE solution provides a suite of tools to assist Crown Sydney in ensuring the provision of an unparalleled gaming experience for our customers.”

In addition, IGT’s M5 technology is based on the HTML5 industry standard, allowing casinos to easily personalize Service Window and banner content. The operator also has the ability to leverage the full ETG game screen to display bonus content, ads and customized promotions for greater engagement.

Player Convenience as Priority

Aside from its core options, M5 is also very proficient at reducing players’ club lines by enhancing social distancing and enabling visitors to safely stay on their machine and enjoy personal space.

The Crown Sydney Hotel Resort in New South Wales will serve as the city’s first-ever six-star luxury hotel. It is located in a landmark building with views of the Sydney Harbour Bridge and Sydney Opera House. Apart from its VIP gaming facilities, the resort will feature 349 hotel rooms and suites, deluxe residences, famous restaurants, bars, retail outlets, pool and spa as well as conference rooms.

Dallas Orchard, IGT chief operating officer for Asia Pacific also commented about the historic deal with Crown Sydney:

“The IGT ADVANTAGE solution will offer Crown Sydney a compelling market position with advanced features that deliver greater player convenience, strengthen player loyalty, and generate deep business insights. Our systems solutions will significantly benefit Crown Sydney guests and employees by providing unique capabilities that enhance gaming experiences and player safety.”

Among recent partners of IGT is also Svenska Spel, a Swedish lottery operator who was introduced to the powerful PlayRGS remote game server in June.

According to the operator, IGT’s extensive experience in the government-regulated digital gaming market will ensure the ongoing success of Svenska Spel Sport and Casino.

Source:

“IGT ADVANTAGE System and Solutions Selected by Australia’s Spectacular New Crown Sydney Hotel Resort”, europeangaming.eu, August 7th, 2020.