EveryMatrix Signs Multistate Casino Aggregation Deal with betPARX to Further Bolster Its U.S. Presence

Leading B2B provider of cutting-edge solutions and services for online casinos and sportsbooks EveryMatrix has announced a milestone aggregation deal with betPARX, one of the most prominent U.S. operators with a strong presence in Pennsylvania, New Jersey, Maryland, Michigan, and Ohio.

The latest agreement will see SlotMatrix, the industry’s largest game aggregator, become betPARX’s leading content supplier across several states, bringing players not only more than 22,500 highly entertaining titles from over 300 software developers but also a wide range of cross-product bonusing and gamification tools.

Significant Disruption in U.S. Online Gaming

Soon after making headlines for securing the prestigious World Lottery Association (WLA) Safer Gambling certification, EveryMatrix has made quite a splash with its new deal for the rapidly-evolving U.S market.

The company’s collaboration with betPARX started in March 2023 when the two signed a mutually beneficial distribution agreement for content produced by its in-house developers: Spearhead Studios and Armadillo Studios. Now, the partnership has been taken one step further, covering the entire offering of SlotMatrix, which is available via EveryMatrix’s integration platform CasinoEngine.

Apart from an immense library of games, SlotMatrix features an exciting set of promo tools that let players make the most of their experience with the help of slot spins, tournaments, and other perks of the gamified environment.

Happy to share the news about the extended partnership with betPARX, Erik Nyman, President EveryMatrix Americas, said:

“Once Live EveryMatrix will provide free spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors making it one of the most significant product disruptions in US iGaming to date. As a result, we are very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”

Superior Casino Experience

Holding licenses in New Jersey, Michigan, West Virginia, and Ontario in Canada, EveryMatrix has recently entered Connecticut and currently is in the process of getting the green light in Pennsylvania.

The Malta-headquartered company has managed to secure strategic partnerships with several big-name operators in the United States, with betPARX being one of them. It is also considered one of the largest mobile casino operators in the northeast, which provides endless opportunities for further growth.

Gil Bushkin, Senior Director of Interactive Marketing at betPARX, commented:

“betPARX continuously seek to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable experience for our players. EveryMatrix’s capabilities betPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”

Source:

“EveryMatrix agrees multistate content aggregation deal with betPARX”, realmoneyaction.casinowinning.net, October 19, 2023.