Greentube Launches Online VLT Games and Sports Betting on Luxembourg’s Loteriesport.lu

Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has made a significant stride in its European expansion with the launch of online Video Lottery Terminal (VLT) games and sports betting on Loteriesport.lu, the official online platform of Luxembourg’s national lottery. This development marks a critical phase in the digital transformation of the country’s lottery operations, aligning with Greentube’s broader strategy to extend its reach across regulated European markets.

New Digital Gaming Options Now Available

Powered by Greentube’s flexible and -friendly server-based gaming solution, Greentube Plurius™, the second phase of the Loteriesport.lu integration introduces a variety of new online entertainment options. This rollout allows players in Luxembourg to enjoy the same popular sports betting content online that has already been available at retail locations, providing a seamless transition between physical and digital gaming experiences.

The initial phase of this partnership, completed last year, focused on the deployment of land-based VLT and sports betting terminals. This created a versatile environment where players could access their favorite gaming products with ease.

With the full 360-degree solution of Greentube Plurius™ scheduled to launch next year, Loterie Nationale Luxembourg is set to gain even deeper insights into player preferences, enabling them to tailor their offerings more precisely to their growing customer base.

Greentube’s collaboration with Luxembourg’s national lottery comes after winning a highly competitive tender to supply the state-owned operator with its cutting-edge omnichannel solution. The deal saw Greentube competing against leading industry players to secure the contract, underlining its position as a premier technology provider in the European gaming market.

The online launch on Loteriesport.lu represents the next step in the comprehensive digital transformation strategy for Loterie Nationale Luxembourg. This initiative, driven by Greentube Plurius™, facilitates the seamless integration of land-based, online, and mobile VLT gaming operations, providing a cohesive experience for players across all platforms.

Greentube Plurius™ is designed to connect land-based terminals to a central system, enabling the retrieval of games from an online game server. The platform offers a range of advanced features, including quick and secure deposits, cross-channel promotions, and extensive player tracking capabilities. These tools not only enhance the player experience but also provide operators with valuable real-time data on game performance and customer behavior.

Commitment to Innovation and Quality

The latest partnership underscores Greentube’s adherence to delivering high-quality technology solutions to its operator partners in regulated markets around the globe. The company already provides its innovative products and services to several national lottery operators across Europe, including those in Austria Greece, and Norway. As a European Lotteries associate member and World Lottery Association SCS (Security Standard) certified supplier, Greentube continues to demonstrate its expertise and reliability in the lottery sector.

Greentube Plurius™ currently s nearly 60 games, which are available in both land-based VLT and online formats. Additionally, the company plans to launch a new game each week on Loteriesport.lu, ensuring a continuously fresh and engaging experience for players in Luxembourg.

Georg Gubo, Chief Operating Officer at Greentube, expressed his enthusiasm for the project, stating, “Our Greentube Plurius™ technology is designed to create a unified and engaging experience for players across all platforms. We are excited to see it in action on Loterisport.lu alongside Loterie Nationale Luxembourg and look forward to the full 360 integration later this year.”

Gubo also highlighted the versatility of the Greentube Plurius™ solution, noting that it is “adaptable to various markets, jurisdictions, and customer needs,” providing operators with robust tools for real-time monitoring, game statistics, and product usage insights.

Léon Losch, Chief Executive Officer at Loterie Nationale Luxembourg, emphasized the importance of this launch for the organization.

“The launch and continued development of Loteriesport.lu is a pivotal moment for us, and we are thrilled to be working alongside Greentube in delivering this evolving digital solution,” Losch said. He further praised Greentube’s reputation, stating, “Greentube has a strong reputation as a reliable and experienced technology provider with a proven track record in lottery integrations, so we are confident that this partnership will our customer base and operator partners’ evolving needs.”

This latest rollout by Greentube is another testament to the company’s strategic focus on expanding its footprint across Europe, enhancing its position as a leading supplier of digital gaming solutions.

Source:

”Greentube celebrates evolution of Loteriesport.lu with Loterie Nationale Luxembourg”, greentube.com, September 03, 2024.