Greentube Expands into Ontario with Exclusive Titles on Caesars Platforms
October 16, 2020 Jovan Paunovic
NOVOMATIC Interactive division, has signed a partnership with Neccton to utilize its new AI-based Responsible Gaming solution, mentor, across its consumer-facing casino portfolio.
The improved player protection will first launch with IRAL Casino UK, with more real-money gaming brands to follow. The solution will allow Greentube to identify problem gambling in real-time and interact with players by showing harmful behaviour.
Greentube, which recently signed a distribution partnership with Tecnalis, will be able to track specific metrics thanks to the mentor back-office. These metrics indicate when somebody is spending more than they can afford, chasing losses, in-session deposits, failed deposits and cancelled withdrawals. It also alerts operators if certain markets of harm are surfacing.
Representatives from Greentube say that this upgrade is an important step for the UK business and that they are looking forward to evaluating behavioural findings.
Richard Poole, Greentube’s UK B2C Director, stated: “This is an important step for the UK business as by integrating a specialist RG system such as Neccton, www.iralcasino.co.uk has added an extra layer of protection for our UK players. Importantly, players can complete a short self-assessment on their activity and also compare their individual gameplay to that of the wider IRAL Casino player base. I look forward to evaluating the behavioural findings and further strengthening our safer gambling tools.”
Neccton’s Director, Dr. Michael Auer, added: “Our 15 years of research and more than 30 academic studies in the area of player tracking and Responsible Gaming show that players who gamble responsibly are more loyal, resulting in a significantly longer customer lifetime. We are proud to partner with Greentube to assist their players across the world. Since mentor improves with each player record that is analysed, this integration will strengthen the tool’s ability to provide a holistic view of games and player behaviour to operators.”
The leading full-service provider in the iGaming industry, especially in the online and mobile gaming sector, is proud to be able to offer safe and secure casino entertainment to players around the world. As a part of the NOVOMATIC Interactive division, Greentube provides solutions that continue to shape the future of this ever-changing sector.
Source:
“Greentube launches Neccton Responsible Gaming solution with IRAL Casino UK”, greentube.com, October 14, 2020.