LeoVegas Debuts in United States

LeoVegas, one of the leading iGaming brands in the industry, has entered into an agreement to launch its brand in New Jersey (NJ), USA.

Launching in NJ marks the operator’s first launch in the United States and will launch its proprietary technical platform. The first US customers are expected to during the first half of 2022.

LeoVegas is establishing its operations in the USA expecting that the American market will become the world’s largest regulated market. The company’s market access is facilitated by a partnership with Caesars Entertainment. The operator will use Rhino, its proprietary technical platform to establish its operation in the US market. The company will be certified by the regulatory authorities in New Jersey, which is a part of the market launching process.

Entering a Growing Market

Representatives from LeoVegas, which recently partnered with GiG, say that they are excited about announcing their plans to enter the US market and that the American market has an immense growth potential.

Gustaf Hagman, Group CEO LeoVegas, comments: “We are proud to finally be able to share our plans to establish ourselves in the USA. We think the time and partner are right to launch ‘The King of Casino’ in the USA. The American market has immense growth potential, and players are just now discovering online gaming. In the USA, too, we will focus on what we are best at – offering an innovative, world-class gaming experience directly in mobile phones. Establishing ourselves with our proprietary platform is a strategic decision, and we know from other markets that having full control over our technology is a key competitive advantage.”

More on the Swedish Operator

LeoVegas offers a fantastic selection of live casino and casino games. For those who enjoy live casino games, it offers a large variety of games available on the market. The casino was established in 2012 in Sweden. It offers mobile casino games. In 2018, the company was awarded the Brand of the Year at the EGR Marketing and Innovation Awards and Operator of the Year at EGR Nordics Awards 2018. In 2017, LeoVegas was awarded Online Casino Operator of the Year at the International Gaming Awards and in 2016, the company was awarded Mobile Operator of the Year at EGR Nordic Awards.

About Caesars Entertainment

Caesars Entertainment was created in 2020, when Caesars Entertainment Inc and Eldorado Resorts came together to create the largest gaming company in the United States. The legacy of Caesars began in 1937 in Reno, Nevada. The company boasts the world’s most prestigious gaming brands, such as Caesars Palace, Harrah’s, Horseshoe and Tropicana.

Source:

“LeoVegas announces launch in the USA”, prnewswire.com, May 17, 2021.